Opportunity
You'll be joining the Consumer Products team in a UK‑focused role, based at our Slough office and reporting directly to the UK Consumer Products Lead.
In this position, you will manage day‑to‑day licensing business relationships across the UK, covering all Hardlines, FMCG, and Promotions partners, while delivering all aspects of partner management. You will identify, pitch, and negotiate new business opportunities, as well as coordinate daily communication with internal and external stakeholders.
You will also work in close partnership with the Retail Development Lead to support the UK hardlines retail strategy, building relationships and developing programs with leading retailers.
Responsibilities
Licensee Management
* Act as the internal point of contact for each licensee and manage all existing licensing deals, including master toy agreements and other Hardlines, FMCG, and Promotions licensees.
* Conduct regular partner touchpoints, including bi‑weekly 1:1 meetings, quarterly business reviews, bi‑annual top‑to‑top reviews, and ongoing tracking of financial performance against forecasts and ambitious sales targets.
* Develop detailed Joint Business Plans (JBP) for each partner, including forecasts, budgets, stretch targets, retail and marketing calendars, and product line plans.
* Develop and manage comprehensive joint marketing plans per partner, ensuring licensee investment aligns with Mattel Consumer Products goals and that top items receive strong marketing support.
* Collaborate closely with Product Development, Creative, and Quality & Assurance teams to bring first‑class products to market.
* Partner with Retail Development, Digital, PR, Regional Franchise, and Local Brand teams to develop joint business plans.
* Implement marketing and promotional strategies in collaboration with internal and external stakeholders.
New Business
* Prepare brand pitch materials and marketing presentations across Mattel's IP portfolio.
* Research, identify, and pitch new category opportunities and prospective licensees or promotional partners.
* Secure new licensing deals and negotiate renewals in line with sales targets and strategic objectives.
* Represent Mattel at trade fairs and category‑specific industry events.
Strategy
* Deliver the Hardlines, FMCG, and Promotions country strategy in partnership with the UK Consumer Products Lead.
* Collaborate with the Retail Development Lead on the UK hardlines retail strategy and strengthen retailer relationships to ensure best‑in‑class Consumer Products programmes.
* Analyse the market to identify SWOT insights, gaps, opportunities, and category priorities.
* Stay up to date with evolving trends, consumer behaviours, and competitive activity.
* Explore and recommend innovative approaches to drive business growth.
Qualifications
Experience
* 5–7 years of experience in a consumer products, marketing, or sales role.
* Strong understanding of the licensing environment, with direct exposure to licensing processes.
* Hardlines knowledge, with experience in the toy industry preferred.
* Experience developing Joint Business Plans (JBPs).
* Exposure to managing financial plans, including forecasting and performance tracking.
Skills & Education
* Degree in Business, Marketing, or a related field, or equivalent professional experience.
* Proven sales negotiation skills and a strong commercial mindset.
* Solutions‑oriented, with the ability to think creatively and identify incremental revenue opportunities.
* Strong influencing skills, with the ability to communicate messages persuasively and impactfully.
* Strong commercial acumen, with the competence to build, articulate, and present strategic plans.
* Excellent relationship‑building skills, able to navigate internal and external stakeholders with ease.
* Collaborative team player with an ambitious, growth‑focused mindset.
* Exceptional verbal and written communication skills, capable of delivering a compelling narrative.
Benefits
Mattel's total compensation package is based on objective, gender‑neutral criteria such as job grade, work location, relevant skills, and experience.
* Gross annual salary range of GBP 57,040- GBP 67,735
* Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 10% of base salary; payout is determined by company and individual performance results
* Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
* Car allowance
* Cycle to work scheme
* Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
* Contributory pension scheme
* Private health insurance
* Dental insurance & dental service app
* Life & disability insurance
* Employee discount programme "Be well at Mattel"
* Mattel products discounts
* Family benefits programme: 24 weeks off (for 1st caregiver) or 12 weeks off (for co‑parent) fully paid on the arrival of new child, return to work programme, path to parenthood, and family care leave
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
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