Overview
Business: emap
Brands: Drapers, RAC, H&V News, Architectural Journal, Material Recycling World, The Architectural Review, Retail Jeweller, WAF
Base Location: Fleet Street, City of London
Employment Type: Full-time, Permanent/Hybrid
Responsibilities
* As Senior Events Marketing Executive you will be responsible for planning, developing, implementing, and managing a digital and offline marketing strategy to support our events business.
* In conjunction with the Senior Events Marketing Manager and Group Head of Marketing and the rest of the team and other key stakeholders, your responsibility will be to use offline, online, telesales and social channels to generate interest, engagement, and ensure entries and delegate numbers are met.
* This will include the capture of data, obtaining new prospects for our portfolio of market-leading conferences and awards events.
* As a digital specialist you will demonstrate your deep understanding of different social media channels, SEM/PPC, email marketing and more besides. You will also use offline marketing channels.
* Using all relevant channels to drive entries, sponsorship and delegates at events.
* Together with project work around the brands you work on as required.
* The brands you work on could change as the requirements of the business change.
* A strong creative flair and the ability to write compelling and persuasive copy is also key, as well as well-honed analytical skills.
* A background in events marketing is essential, but demonstrable experience engaging audiences online and turning that engagement into revenue, whatever the product, is equally important.
* You will be able to meet deadlines, juggle multiple projects and interpret data-based results to inform future activity.
Qualifications
* Experience in events marketing or a related field with strong digital and offline marketing skills.
* Proven ability to engage audiences online and translate engagement into revenue.
* Strong copywriting and analytical skills.
* Ability to manage multiple projects and meet deadlines.
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