Head of eCommerce (DTC / Consumer Tech) – UK (Hybrid)
We’re partnering with a high-growth, venture-backed consumer brand operating at the intersection of technology, content, and family-focused products.
The business has scaled rapidly across international markets and is now looking for a Head of eCommerce to own and accelerate global digital revenue performance.
The Role
This is a commercially driven leadership role with full ownership of the digital P&L, responsible for driving revenue growth, profitability, and customer lifetime value across all eCommerce channels.
You will lead trading strategy, optimise performance across the funnel, and build a high-performing team in a fast-paced, scaling environment.
Key Responsibilities
* Own and deliver the eCommerce P&L, balancing growth and profitability
* Lead weekly/monthly trading cadence, forecasting and performance analysis
* Define pricing, discounting, bundling and promotional strategy
* Drive improvements in conversion rate, AOV, and retention
* Optimise the end-to-end customer journey (UX, checkout, merchandising)
* Partner with Marketing to improve paid media, SEO, CRM, and social commerce
* Collaborate cross-functionally with Product, Tech, Supply Chain & CX
* Use data (cohort analysis, attribution, unit economics) to inform decisions
* Build and lead a high-performing eCommerce/trading team
* Develop and execute a scalable commerce roadmap (web & app)
What We’re Looking For
* Proven leadership experience in eCommerce / DTC environments
* Strong commercial ownership of online revenue and trading performance
* Deep experience with platforms like Shopify (essential)
* Strong analytical capability (GA, testing, performance modelling)
* Experience scaling conversion, LTV, and retention
* Strong understanding of performance marketing & omnichannel commerce
* Comfortable working cross-functionally with Product & Tech teams
* Experience in high-growth / scale-up environments preferred
* Strong leadership and stakeholder management skills
Why Join?
* Fast-growing, category-leading consumer brand
* High ownership, high impact role
* Strong culture of experimentation and innovation
* Opportunity to shape global eCommerce strategy