Job Description
We are currently working with a Midlands-based client currently looking for a Website Content Officer.
- £21 p/h
- Location: East Midlands
- 1-2 Days on site at first, then moving to a flexible remote role
- Contract: 3 months initial.
Skills needed:
1. Undertake the creation, uploading and ongoing management of website content, ensuring it remains engaging, relevant, creative and appropriate for online channels and audiences.
2. Ensure content is added and linked up appropriately within the website structure to support easy navigation and search.
3. Work closely with the Communications and Member Marketing teams, taking steps to ensure our website content reflects and supports their key aims, approaches and strategies.
4. Guide and assist colleagues from the wider team and across BACP in writing and editing copy specifically for online communications, ensuring it is effective, accessible and user-friendly and adheres to BACP website style guidelines.
5. Support, advise and assist colleagues in technical process to create and upload additional content and assets, such as images, pdfs, infographics, videos and animations, ensuring these are accessible and are optimised for online use.
6. Adhere to, maintain and contribute to the development of BACP website guidelines and processes, including style guide, accessibility guidelines, and internal due diligence policies and procedures for publishing content to reduce reputational risk.
7. Have delegated responsibility for website structure, design, consistency and writing style in line with BACP brand guidelines; with a focus on accessibility, usability, EDI and improving the user experience.
8. Proactively support the WCM in monitoring and reporting on the performance of the website, using Google Analytics or other analytic software to understand and make recommendations for improving user experience, and to track behaviour and engagement outcomes to support BACP campaigns. Assist in identifying and monitoring appropriate KPIs.
9. Support wider organisational teams by providing regular and adhoc reports on website performance for their areas and KPIs.
10. Proactively support the WCM in monitoring and reporting on the SEO performance of the website, identifying challenges and making recommendations for related improvements to website copy, content and design to improve visibility and ranking.
11. Liaise with CRM team, internal teams and external suppliers to support the WCM with technical website related developments to ensure best possible user experience and continual improvement. Suggest opportunities for improvement, inform the prioritisation of planned development activity and support testing and roll-out.
12. Stay abreast of latest advancements in website content and design trends, to inform recommendations for future improvements.
13. Deputise for the WCM when delegated to do so.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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