<div><h3>Requirements</h3><ul><li>The ideal candidate combines creative flair with strategic thinking: someone who can adapt messaging across channels while always keeping the needs of the audience front and centre</li><li>The ideal candidate is experienced in distilling complexity into content people can understand and act on, has a keen eye for detail, and thrives in a collaborative creative environment</li><li>2–4 years’ experience in copywriting or content creation, ideally within a brand, agency, or in-house creative team</li><li>A portfolio demonstrating strong writing across multiple formats and channels</li><li>The ability to take complex or technical subject matter and translate it into credible, engaging, and accessible copy for investors</li><li>Excellent grammar, spelling, and proofreading skills with a sharp eye for detail</li><li>Solid understanding of digital marketing channels and how copy performs differently across them</li><li>Ability to shift tone to fit the moment, from expressive to informative, whilst maintaining our brand voice</li><li>Strong organisational skills and a track record of meeting deadlines in a fast-paced environment</li><li>A collaborative mindset with openness to feedback and a willingness to iterate</li><li>(Desirable) Experience writing for SEO, with an understanding of how to balance search optimisation with engaging, human-first copy</li><li>(Desirable) Knowledge of email marketing and CRM communications, including segmentation and personalisation</li><li>(Desirable) Understanding of conversion copywriting principles and performance‑led creative</li><li>(Desirable) Experience with content management systems</li><li>(Desirable) Familiarity with financial services, fintech, or investment products</li></ul><h3>What the job involves</h3><ul><li>Were looking for a talented Copywriter to join our creative team, reporting to our Senior Copywriter</li><li>In this role, youll help investors and traders navigate financial markets with greater confidence by turning complex ideas into clear, engaging content</li><li>From social campaigns and email journeys to educational content and UX copy, youll create work that makes investing and trading more accessible while maintaining a distinctive tone of voice built around clarity, conviction, and putting the customer first</li><li>Youll join a business with a long history of helping people access financial markets through trading, with a renewed ambition to reach a broader range of investors in the years ahead</li><li>As investing becomes more accessible, were creating content that serves everyone from first-time investors to experienced investors</li><li>This is an opportunity to develop your craft while creating work that genuinely helps customers make more informed financial decisions</li><li>This role sits within the UK Creative Studio, reporting into the Senior Copywriter</li><li>The studio operates as a creative strategic partner for UK&I marketing, partnering closely with teams across Acquisition, CRM, Brand, Social, and Product Marketing to deliver creative output across all key channels</li><li>You’ll work day‑to‑day alongside designers, motion designers, and web editors, collaborating to produce cohesive, high‑quality work at pace</li><li>Write clear, engaging, and on‑brand copy across digital marketing channels including social media, email, web, and in‑app</li><li>Support CRM initiatives with customer‑focused messaging tailored to different audience segments and stages of the customer journey</li><li>Create copy for performance marketing campaigns including ad copy, landing pages, and acquisition‑focused content</li><li>Apply IGs tone of voice and messaging across channels, tailoring content for audiences ranging from first‑time investors to experienced traders</li><li>Collaborate closely with designers to ensure copy and visual elements work together as cohesive, effective creative</li><li>Proofread and edit content to the highest standard before publication, maintaining quality and brand consistency throughout</li><li>Support the social media content calendar with caption writing and platform‑native content</li></ul></div>