Job Summary To deliver profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels. The CRM Executive is responsible for development, execution, and continuous refinement of personalized lifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-App Messaging, and SMS channels in Braze. They will also play a key role in supporting the CRM Manager with growing consumer loyalty and increasing customers' lifetime value to the business through execution of the CRM Roadmap. Duties & Responsibilities Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boostretention,andmaximizesales. Collaborate with cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth?andlong-termloyalty. Build omnichannel campaigns in-platform. Ensure all campaigns have clear objectives/KPIs anddevelopcampaignstrategieswhicharefocused on delivering against this. Ongoingoptimizationof all CRM activities to increase engagement and enhance customer retention/reactivation. Works with the CRM Manager to develop and executeappropriate audiencesegmentation and targeting, maximizing relevancy and opportunities to drive engagement and sales conversion. Has direct responsibility for copywriting, assetmanagement,and creating basic dynamic content logic & HTML (desirable). Works with key stakeholders and delivery partners to manage creative development, sign-off and execution of all campaignassets ata high standard on time and on budget. Support the delivery of the brand strategy by maximizing opportunities within the guest journey to articulate our brand stories and drive engagement,maintainingconsistency with brand guidelines. Champions a rigorous test & learn measurement approach within all campaigns,analyzingthe direct impact of campaigns to inform future activity and drive performance optimization To support the CRM Lead in understanding the impact of CRM activations and towards making data driven decisions forfuture plans. Functional Skills Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines Analytical and commercial mindset -you'llbe confident at interpreting complex data and drawing out channel insights for business growth,optimizationand decision-making Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally. Proventrack recordof delivering high volumes of work to a high standard with tight deadlines in afast-pacedenvironment. Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings. Self-starter with high energy, effectiveproblem-solvingskills and a 'get it done' attitude. Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments Creative thinker with a passion for innovation and staying abreast of industry trends.? Proficiencyin Word, Excel, and PowerPoint Education, Experience and Certifications Essential Bachelor's degree in Marketing or a related field.?? Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.? Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.? Bachelor's degree in marketingor a related field.?? Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.? Strong understanding of marketing & CRM strategy, channel bestpracticesand customer behaviour in the UK market.? Experience with CRM marketing campaigns,planningand execution across multiple channels Nice to have Experience using Braze or other customer engagement platforms Experience within a business with online ordering and fulfilment channels, as well as 'bricks & mortar' is desirable?? Knowledge of GDPR principles and guidelines desirable Additional information Hybrid role - Required to be in the Milton Keynes office approx. 2-3 days per week.? At Papa Johns you'll enjoy a competitive salary, contributory pension, dental cover, monthly Papa Johns vouchers, and a bonus scheme. Additionally, you'll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more! It is the policy of Papa John's to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.