A leading international B2B Events Business is looking for an ambitious Digital Marketing Manager / Senior Digital Marketing Manager to own and scale its digital strategy across multiple channels from SEO and PPC through to social, email and content.
Youll be the driving force behind campaigns that fill high-level B2B conferences, courses, reports, roundtables and webinars and youll have the autonomy to test, learn and optimise for real commercial results.
The role
Youll lead our digital marketing efforts end-to-end:
1. Own the digital strategy
Plan and execute integrated campaigns across web, SEO/SEM, social, email and display to drive lead generation, conversions and revenue.
2. Lead on SEO & content performance
* Develop and implement on-page and off-page SEO strategies
* Conduct keyword research and brief content/marketing teams
* Optimise landing pages, website content and paid search copy
* Monitor rankings, traffic, and technical SEO and recommend fixes
3. Make paid media work ha...