The Role
As Director of Sales at Formby Hall Golf Resort & Spa, you will lead our Sales and Events department to deliver exceptional results across all market segments. Working closely with the General Manager, Revenue, and Regional Director of Sales, you’ll devise and implement strategies that retain existing clients, attract new business, and maximise revenue. You’ll inspire and coach your team to deliver against ambitious targets while ensuring our service always reflects the quality and reputation of Formby Hall.
What You’ll Do
* Lead the Sales and Events team to meet current and future business needs
* Develop and implement sales strategies to grow market share and revenue
* Maintain and grow relationships with key local and national accounts
* Set, monitor, and review team targets, providing coaching and support
* Drive new business opportunities through proactive prospecting and networking
* Manage stakeholder relationships internally and externally
* Oversee contract negotiations, RFP processes, and event conversions
* Align sales activity with commercial strategy and market trends
* Collaborate with Revenue and Marketing to maximise demand and profitability
What We’re Looking For
* Proven experience in hotel sales leadership, ideally at a similar level
* Strong understanding of all market segments and total revenue streams
* Exceptional communication, negotiation, and presentation skills
* Strategic thinker with the ability to deliver measurable results
* Knowledge of revenue management, RFPs, and sales systems (Delphi, Opera, Cvent, Lanyon)
* Financial acumen with experience delivering budgeted figures
* Track record of building, coaching, and motivating high-performing teams
The Perks
* Competitive salary and performance-related bonus
* Generous discounts on accommodation, dining, and leisure across the group
* Career development and training opportunities
* Recognition and rewards for high performance
* Complimentary meals during your shift
* Free on-site parking
* Access to retail and leisure discounts and cashback offers
About Formby Hall
Located in 200 acres of lush green landscape, Formby Hall Golf Resort & Spa offers luxury accommodation, championship golf courses, award-winning spa facilities, and exceptional events spaces. We pride ourselves on delivering first-class experiences for every guest, every time.
We welcome applications from all backgrounds and are committed to ensuring equal opportunities for all.
Right to Work
* Applicants must have the right to live and work in the UK in accordance with the Asylum and Immigration Act 1996.
Seniority level
* Director
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Hospitality
We welcome applications from all backgrounds and are committed to ensuring equal opportunities for all.
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