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Brand manager

Maidenhead
Karo Healthcare
Brand manager
Posted: 12 January
Offer description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager – Foot Health (Maternity Cover, FTC for 12 months) for our office in Maidenhead, UK.


What's in it for you?

* End-to-end brand ownership with real P&L responsibility
* High visibility role in a fast-moving FMCG-style environment
* Hands-on exposure to omni-channel, digital, and eCommerce marketing
* International collaboration with global and local teams
* Strong learning curve with space to grow, challenge, and make an impact


What you'll be doing

* Act as the consumer champion, translating insights into winning brand strategies
* Own and execute the local brand strategy, including full P&L and marketing mix responsibility
* Manage and optimize the brand portfolio to drive profitable growth
* Lead innovation projects end-to-end: from insight input to launch and post-launch performance
* Drive annual brand planning and activation, including budget ownership
* Translate brand strategy into customer and shopper marketing plans that convert at point of purchase
* Orchestrate a best-in-class omni-channel brand experience, online and offline
* Accelerate eCommerce performance through digital shelf optimization and online visibility
* Deliver consumer, HCP, media, and content campaigns with strong digital and social focus
* Manage PR, influencer, and media agencies, ensuring integrated execution
* Track performance, optimize spend, and maximize ROI across campaigns

Requirements

* University degree in Marketing, Business, or similar
* 2–3 years' experience in brand marketing, ideally within FMCG or fast-paced environments
* Strong interest or experience in digital marketing, media, and eCommerce
* Commercial mindset with the ability to manage budgets and performance metrics
* Comfortable working hands-on, autonomously, and with pace in an agile setup
* Strong communication skills and ability to influence multiple stakeholders
* Motivated by purpose-driven brands and aligned with Karo's values: Challenge, Act, Connect, Care

Benefits

* Opportunity to create, grow, and encourage
* Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
* Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
* Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
* Very positive work environment in a dynamic, international, and motivated team
* Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

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