Global Head of Tik Tok Shop & Creators |De’Longhi Group (De’Longhi, Kenwood and Braun)
| Farringdon, London | £Competitive + excellent benefits package
Help us to redefine Social at De’Longhi Group
Closing date – 24th April 2026
We are scaling our global TikTok and creator capability, and are looking for a leader who can turn TikTok into a powerful engine for both commerce and cultural growth.
This role sits at the intersection of brand, creators, and performance-driven commerce.
The Opportunity
We are hiring a Head of Global TikTok Shop & Creators to lead the evolution of the Delonghi group.
This role will focus on building:
* A global TikTok Shop operation
* A globally connected creator ecosystem
* A model where content is designed to engage and convert
What You Will Do
* Scale and structure TikTok Shop across global markets
* Build and lead a global creator ecosystem across tiers and markets across a range of social platforms
* Integrate content, creators, and commerce into a unified model
* Partner with paid media, eCommerce, and creative teams to scale performance
* Manage and optimise agency and affiliate ecosystems
* Work with the e-commerce team to establish trading strategy, product focus, and key commercial moments
* Drive revenue growth, ROAS, and conversion performance
Who You Are
* Experienced in social commerce or eCommerce leadership roles
* Deep understanding of TikTok across organic, paid, and Shop as well as the wider social media landscape
* Strong commercial mindset with a focus on revenue and performance
* Experienced in building creator ecosystems at scale and manage talent negotiations
* Able to bring structure and clarity to complex, multi-market environments
What’s in it for you?
* This is a transformational and highly visible role, where you will help us to build De’Longhi Group’s Social capability from the ground up and play a part in its adoption across some of the world’s most recognisable brands. Our work environment and investment into staff is outstanding, and our extensive benefits include:
* Competitive incentivised salary
* Excellent contributory pension
* 26 days’ holiday + bank holidays
* Flexible benefits package
* Access to a range of wellbeing activities and events
About us
De’Longhi Group is home to the De'Longhi, Kenwood and Braun household brands — all pioneering kitchen and home appliance brands that are internationally recognised and respected. Headquartered in Treviso, Italy, the Group operates in more than 30 countries worldwide.
The location
This role is based at our newly established Social Media Hub in Farringdon, London. We operate a flexible hybrid working model, typically three days in the office and two at home. Regular travel to Italy is expected, with occasional additional international travel.