B2C, Embedded, Google Analytics, Market research, Product marketing, CRM, Tableau, Launch, Product launch
Employment Type: Full Time
Locations to Work: Hybrid | London, UK
Position Roles: Product Marketing
What the job involves
We have an exciting opportunity for a Senior Product Marketing Manager to scale and refine how we bring our product innovations to life for our members and partners. This pivotal role connects what we build with how we communicate it, ensuring our propositions land with clarity, impact, and purpose. You’ll drive go-to-market strategy, own messaging and positioning, and support our mission to make life better for those who give the most.
What You’ll Do
* Develop and execute consumer and partner propositions from market research and target audience identification to post-launch analysis, collaborating with cross-functional teams to drive product adoption and impact.
* Own and execute go-to-market strategies for new features and propositions, ensuring coordinated planning, storytelling, and launch execution across Product, Marketing, CRM, and Member Services.
* Establish operational models for product marketing, ensuring alignment and scalable ways of working across the organization.
* Create compelling messaging frameworks and value propositions, translating insights into narratives that inspire action and meet community needs.
* Guide product marketing decisions using experimentation, data, UX research, market trends, and competitive insights.
* Embed product marketing early in the product development lifecycle by partnering with Product, Design, and Engineering teams during discovery phases.
* Collaborate with lifecycle and CRM teams to craft journey-specific messaging that supports feature adoption, re-engagement, and member retention.
* Define and monitor key success metrics such as feature adoption, activation, engagement uplift, NPS impact, and contribution to member and business outcomes.
What You’ll Bring
* Expertise in B2C product marketing with a strong understanding of market research, insights, and go-to-market strategies within digital or tech-focused businesses.
* A proven track record of solving complex business problems independently and systematically, balancing execution with strategic thinking.
* Strong experience in customer journey thinking, with the ability to execute cross-functionally for seamless delivery.
* Experience developing and launching new consumer propositions that expand or complement existing offerings.
* An ownership mentality, taking full accountability for the end-to-end product marketing process and driving initiatives to completion.
* Commercially driven, outcome-focused, with the ability to link marketing efforts to measurable business impacts.
Additional Preferred Skills
* Familiarity with tools such as Amplitude, Google Analytics, Braze, Tableau, Figma, and experimentation platforms to derive insights and optimize strategies.
* Experience working with CRM or lifecycle marketing teams to deliver relevant, timely communications for onboarding and ongoing engagement.
Benefits include:
* Great office space at Blue Light Card HQ with amenities like free parking, EV charging, gym, kitchen, entertainment areas, and free snacks.
* Hybrid working model with flexible hours.
* 25 days annual leave plus UK bank holidays, plus extra days off for birthdays and a holiday buy/sell scheme.
* Active participation in our Culture Club and regular feedback opportunities.
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