We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team!
About us…
ARC is the largest racecourse operator in the UK hosting more than 570 fixtures each year, entertaining millions of visitors each year in our venues across the UK.. The group is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell, Uttoxeter, Wolverhampton and Worcester, as well as five greyhound stadiums: Central Park, Newcastle, Nottingham, Perry Barr and Sunderland.
What is ARC? We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport
Work Perks of being a Senior Marketing Executive...
1. Annual passes to attend any of our 21 venues
2. Discounted food & ARC days out
3. Cycle to work scheme
4. Holiday allowance increasing with length of service up to 28 days
5. Company life assurance scheme
6. Discretionary group annual bonus schemes to reward your hard work
7. Support with study through our study assistance schemes
And so much more…
About the role of Senior Marketing Executive:
This is an exciting role where no two days are the same. Working on delivering Marketing Campaigns across 5 racecourses in the South of England; Brighton, Fontwell Park, Great Yarmouth, Lingfield Park and Royal Windsor. This role is ideal for someone who is looking to build on their current marketing experience and who is keen to get involved in lots of different projects, utilising the full marketing mix. This is a rewarding role where you’ll see your hard work pay off as you make a real impact in a fast paced, friendly environment with a business that puts first class customer service and the love of our sport at the heart of everything we do.
Please note the role will be based at Lingfield Park with regular travel required.
Responsibilities of a Senior Group Marketing Executive…
8. Support the Regional Marketing Manager (South) and the wider marketing team to execute the company marketing strategy that maximise sales across all raceday and non-raceday income lines
9. Assist the Regional Marketing Manager with Racecourse and Group-wide Campaigns as directed from conception to delivery and review, including informing the wider business on campaign plans and performance
10. Liaise with internal designers to brief in Group Marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy
11. Create engaging content across a number of Racecourse channels via written content, videos and photos to use across various platforms including websites, social media and emails
12. Assist the CRM team where required, including liaising with Group CRM Manager on Racecourse campaign email calendar and monthly newsletters
13. To assist in creative briefs for media agencies, and supplying required creatives for online and offline campaigns
14. Ensure website content is accurate, engaging and optimised alongside the guidance provided by the SEO Manager
15. Liaise with a wide range of stake holders from across the business to implement our marketing
16. campaigns to the highest possible standard
17. Work closely with external agencies when required
18. Ad hoc marketing duties e.g. supporting wider marketing team with social media and website optimisation
The person we are looking for as a Senior Group Marketing Executive has….
19. Minimum 2 years’ experience within a similar marketing role
20. Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable.
21. Experience communicating with senior stakeholders
22. Excellent project management and leadership skills
23. Strong organisational and interpersonal skills, with the ability to work under pressure
24. Experience delivering a range of on and offline marketing collateral effective within marketing campaigns
25. Creative and enthusiastic with a positive attitude
26. Results orientated and high attention to detail
27. Excellent communication skills and clear, concise writing style and excellent grammar
28. Works well as part of a team and is also a proactive self-starter
29. Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter), CRM platforms and CMS
We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.
At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.