BettingJobs is excited to be working with a fast-growing iGaming company who are seeking a motivated and detail-oriented CRM Executive to join their Manchester based marketing team. As the CRM Executive, you will play a key role in planning, executing, and optimising customer engagement campaigns across sportsbook and casino.
This role would be well suited to an individual with proven experience working in a CRM focused role in the iGaming industry who has a strong understanding of compliance within regulated markets.
Responsibilities:
1. Assist in the planning, execution, and optimisation of CRM campaigns across email, SMS, push, and on-site channels
2. Segment customer databases and tailor communications to maximise engagement, retention, and player lifetime value
3. Support campaign planning and execution for key sporting events, casino launches, and seasonal promotions
4. Work closely with design, product, and BI teams to ensure all campaigns are creative, relevant, and performance-driven
5. Monitor campaign KPIs including open rates, click-through rates, conversion, and retention, providing actionable insights
6. Ensure all CRM activities comply with UKGC regulationsand responsible gambling requirements
7. Assist in the development and optimisation of player journeys, onboarding flows, and lifecycle marketing programmes