Job Description
Technical Digital Analyst
Staffordshire (Hybrid – 2x Days a Week in Office)
£50,000–£55,000
THE COMPANY
An industry-leading hospitality brand is seeking a Technical Digital Analyst to join their growing Digital function; this is a fantastic opportunity to own the tagging and data layer strategy across web and mobile platforms, ensuring analytics foundations are robust, scalable, and aligned with business growth!
THE ROLE
As the Technical Digital Analyst, you will take ownership of the tagging and data layer implementation roadmap, driving accurate and reliable data capture across all digital touchpoints. You’ll act as the central link between product teams, developers, and external partners, ensuring solutions are delivered to a high standard and fully leveraged for business insight
Key responsibilities include:
1. Leading the tagging and data layer implementation process across websites and mobile apps
2. Managing the relationship with external partners supporting GTM and data layer development
3. Defining tracking requirements and working with developers to ensure accurate deployment
4. Conducting regular data quality reviews, troubleshooting, and GTM container management
5. S...