Job description
Senior Digital Marketing Officer (Maternity Cover) (1 FTE)
Full Time, Fixed Term (12-months)
Salary: £25,977 - £31,185 per annum
Location: Bournemouth Campus
Health Sciences University (HSU: formerly AECC University College) is a specialist health sciences institution dedicated to excellent education, clinical care and applied research.
Following the recent approval of our new university title HSU in July 2024 and the merger of the University College of Osteopathy into the HSU family from 1st August 2024, the institution is in a phase of growth and transformation across our campuses in Bournemouth and central London.
We are highly values-driven, inspired by our mission to $ùcreate a healthier society through education, research and clinical care&© with highly dedicated and capable staff and students working together within a caring and inclusive community. We are part-way through the delivery of our Strategic Plan 2021-2026, entitled, which we will refresh in the coming weeks to reflect recent institutional changes.
HSU delivers a diverse and growing portfolio of pre- and post-registration academic provision and research in allied health and related disciplines, and substantial CQC-registered clinical and imaging services delivering high quality care for our staff, students and local communities. These facilities create a unique offering in higher education for our students to gain valuable practice learning experience onsite, to support local and regional NHS partners, and provide a data-rich research environment for our students, staff and partners.
Partnership working sits at the heart of what we do as an agile and collaborative higher education provider and clinical provider, responding to the workforce, educational and clinical needs of our external stakeholders, and supporting our communities as an established anchor institution. As we continue to develop in Dorset and London, it is imperative that we develop a more strategically informed approach to partnership working as a multi-professional centre of excellence for healthcare education, clinical care and research locally, regionally, nationally and internationally.
We provide a vibrant and positive inter-professional learning and practice environment, within a caring and inclusive community.
About the role
We are looking to recruit a Senior Digital Marketing Officer for a period of 12 months&© maternity leave cover. The Senior Digital Marketing Officer is responsible for the Health Sciences University website and digital presence and will work closely with our digital agency.
This role is instrumental to ensuring that our website is user friendly, engaging, competitive and factually accurate. Developing content for search engine optimisation is a key aspect of this role, along with championing changes to functionality to improve the user experience.
During the 12 months, the post holder will also play a leading role in developing the University&©s digital advertising strategy, closely tracking performance and working with stakeholders across the university.
About the person
We are looking for an enthusiastic and reliable individual who will bring energy and dynamism to this role. Experience working in a digital marketing agency, and experience working in health care marketing, is desirable.
Candidates for this role would ideally:
1. Have strong copywriting experience $ú ideally for SEO
2. Be highly organised, with project management experience
3. Have experience in digital advertising and interpreting campaign results
4. Be a great communicator, with both internal and external stakeholders
5. Have a good eye for detail, a conscientious attitude and the ability to multi-task and prioritise your workload.
Applicants must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum & Nationality Act 2006.
Benefits
6. Competitive Employer's Pension
7. Generous annual leave entitlement
8. Enhanced policies
9. Subsidised clinical treatments
10. Training and development opportunities
11. Employee Assistance Programme
And many more