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Paid media manager

Telford
The Growth Foundation
Paid media manager
Posted: 12 February
Offer description

Location: Telford
Full-time : (Hybrid: 3 days on-site / 2 days WFH)
Salary: Up to £60,000 DOE

A rapidly growing consumer brand based in the West Midlands is bringing its paid media activity in‑house and is seeking an exceptional Paid Media Manager to take ownership of a substantial performance marketing budget and drive high‑quality customer lead generation.

This is a hands‑on, high‑impact role for someone who knows how to deliver results. You'll be the in‑house expert across Meta and PPC, taking over activity currently managed by an external agency and elevating performance through smart optimisation, strong creative judgement, and data‑driven decision‑making.


Key Responsibilities

* Manage and optimise paid media campaigns across Google, Meta and PPC channels.

* Take full ownership of a significant six‑figure monthly budget, ensuring efficient spend and pacing of ads

* Lead the transition of paid media activity from agency to in‑house, establishing best‑practice processes, reporting, and workflows.

* Continuously optimise creative content, ad copy, and campaign structure to improve CPL, CPA, conversion quality and ROI

* Collaborate closely with the Head of Marketing to shape paid media strategy and growth plans.

* Analyse performance and CRM data, identify trends, and deliver actionable insights.

* Manage whitelisting activity where relevant (experience advantageous but not essential).

* Work cross‑functionally with content, design, and wider marketing teams to ensure cohesive campaign execution.

* Identifying opportunities to increase efficiency and profitability

* Continuously testing, learning and scaling what works


About You

* Proven experience managing large‑scale paid media budgets and delivering measurable results.

* A strong doer who thrives in a hands‑on environment.

* Deep expertise in Meta Ads Manager and PPC platforms.

* Highly analytical, commercially minded, and confident making data‑driven decisions.

* A self‑starter who can build, optimise, and innovate without heavy oversight.

* Comfortable taking ownership of performance and driving continuous improvement.

* Experience in whitelisting is a bonus.


What We Offer

* Hybrid working: 3 days on-site in the West Midlands, 2 days from home.

* The opportunity to build an in‑house paid media function from the ground up.

* A high‑impact role with autonomy and visibility.

* A supportive, ambitious marketing team and a business committed to growth.

We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace. If you do not hear from us within two weeks of applying, please assume your application has not been shortlisted on this occasion.

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