Oakley Recruitment is working in partnership with an expanding organisation based in Birmingham. This is an excellent opportunity to join the team as a Growth Marketing Manager across the Education and Medical divisions of the business on a full-time permanent basis
Culture and Environment
Our clients culture is vibrant and driven. Following a recent restructure, they are entering an exciting period of growthmaking this a fantastic opportunity to join a dynamic and collaborative team on a shared journey of success.
The work environment is hybrid, offering flexibility to balance office and home working. When in the office, youll be based in an iconic, professional, and inviting corporate space that reflects the companys high standards and progressive outlook.
Personality
Our client is seeking an entrepreneurial individual who has willing to test new ideas in a fast-paced environment in the pursuit of growth. You will be developing and executing marketing strategies that drive lead generation and revenue growth for the specific division
If you are analytically minded, proactive and have a test-and-learn approach with a growth hacking mindset this could be the role for you.
Reward
28 days annual leave (plus 1 additional culture day & bank holidays) increases to 30 days with 5 years service
Hybrid working 1-2 days a week in the office once trained
35 hours per week Monday Friday 9.00am 5.00pm
Free secure underground Birmingham city centre parking (available on weekends for personal use)
Annual bonus up to 10%
Pension contributions matched (+ 2%) up to 10%
Cashback and discounts on major brands in retail, leisure, health, and wellbeing
Enhanced maternity & paternity pay
2 volunteering days per year
Car Scheme available through salary sacrifice
Life assurance 4 times salary
Buy up to 5 extra days annual leave per year and sell up to 3 days per year
Job Role:
Developing and executing a marketing plan to deliver growth in the specific division that aligns with business objectives and revenue goals
Identifying and testing new customer acquisition channels, including digital marketing, partnerships, referrals, and organic growth tactics
Optimising customer journey and conversion funnels to improve performance
Working closely with product, sales, and marketing teams
Responsible for delivery of all activity in the marketing plan to deliver against agreed targets for the direct division
Leading and managing media planning, campaign management and optimisation of paid marketing campaigns across channels such as social media, search and email
Working with the CRM team to deliver customer journeys for existing customers
Supporting the Head of Growth Marketing to optimise performance
Working with SEO manager to agree the search engine optimisation roadmap for division
Conducting keyword research to guide content teams, optimise website content, landing pages and paid search copy
Working with and brief agencies/internal teams to deliver high performing content
Using data and analytics to track key growth metrics, identify trends, and inform decision-making
Designing and running A/B tests, experiments, and optimisation initiatives to improve marketing and sales performance
Developing actionable insights to refine growth strategies
Collaborating with the business unit to develop the marketing plan
Partnering with product, sales, and marketing teams to execute growth initiatives
Working with creative design studio to develop high-performing campaigns and assets
Presenting growth plans, performance reports, and recommendations to senior leadership
Skills and experience:
Experience of working in Financial Services, medical or education in a Marketing Manager role
Experience in a growth, digital marketing, or campaign management role
Proven track record of developing and scaling customer acquisition strategies
Experience in data analysis, A/B testing, and performance marketing
Background in SaaS, e-commerce, fintech, or a high-growth business environment Digital agency experience (performance media)
Strong analytical mindset with experience using Google Analytics, CRM tools, and marketing automation platforms
Hands-on experience with SEO, PPC, social media, and content marketing
Excellent communication and collaboration skills to work across departments
Please Note: We do not contact or write to unsuccessful candidates. If we have not contacted you within 48 hours of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are permitting for Oakley Recruitment to contact you and retain your details. In compliance with the regulations (April 2004) in place under the Employment Agencies Act, Oakley Recruitment will require proof of identification. A copy of your passport, birth certificate and NI number will be required, as part of your interview process.
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