SUMMARY
The Global Social Media Manager is the creative heartbeat and on-screen presence behind TYPEBEA’s global social channels. This role leads and executes the brand’s organic social strategy while also acting as a key content creator and recognisable face of the brand across platforms. With a strong editorial eye and deep understanding of beauty culture, trends and community, this person creates content that adds value, entertains, and converts. Owning end-to-end global social performance, they are responsible for driving engagement, follower growth and DTC impact through always-on, culturally relevant, personality-led content. This is a highly hands-on role for someone who loves being both behind and in front of the camera, thinks like a creator and operateslike a brand builder.
KEY RESPONSIBILITIES
Social Planning & Execution
* Execute TYPEBEA’s global organic social strategy across TikTok, Instagram and LinkedIn, driving engagement, audience growth and commercial performance
* Own global social performance across defined KPIs including engagement rate, follower growth, reach, CTR, conversion, and DTC revenue contribution, using performance insights to continuously optimise content, formats, and posting strategy.
* Deliver, track, and optimise content against commercial KPIs, testing formats, hooks, and narratives to drive efficiency, scale top performers, and correct underperforming content.
* Explore and test emerging platforms, channels, and content formats (e.g., Substack, new social apps, audio or short-form video platforms) to identify opportunities for audience growth, engagement, and innovative brand storytelling
Content Creation & On-Camera Presence
* Act as a key on-screen talent and brand face across TYPEBEA’s owned social channels
* Create, shoot and edit high-performing, low-fi social content using native platform tools and in-app editing
* Develop personality-led, informative and entertaining content that adds value to the community, not just brand promotion
* Own the social content calendar and approve all organic content prior to publishing
Community & Brand Voice
* Own community management across platforms, actively engaging with audiences to foster loyalty, conversation and growth
* Maintain and evolve TYPEBEA’s social tone of voice, ensuring consistency across all touchpoints
Collaboration & Shoots
* Brief and collaborate closely with internal creative, digital and paid teams to ensure organic and paid social work cohesively
* Work with the Head of Global Comms and Campaigns to deliver all social components of content shoots, campaigns, founder activity and brand trips
Retail, Creators & Partnerships
* Work closely with key retail partners (Sephora, Marks & Spencer, Boots) to create platform-appropriate content that resonates with their audiences and supports commercial goals
* Lead and execute social-first brand partnerships and creator collaborations that feel brand aligned, culturally relevant and performance-driven
* Manage founder-related social content, briefings and performance, acting as a key point of contact to optimise output, impact and authenticity
IDEAL CANDIDATE
* Proven experience creating and publishing content for TikTok and Instagram, with a strong instinct for what performs organically
* Highly hands-on, with experience planning, posting, optimising and analysing content directly within social platforms and tools
* Confident and comfortable being on camera and acting as a visible, consistent face of a brand
* Deep understanding of social platforms, creator culture and emerging formats
* Commercially minded, with experience using organic social to drive engagement, audience growth and DTC performance
* Highly organised, proactive and adaptable in a fast-paced, high-growth environment
* Passionate about beauty, haircare and cultural trends
* Experience working with founders, creators or talent is a plus