We are looking for a Customer Advocacy & References Program Manager to build and scale a
global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility.
This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
* Build and manage a structured, global customer advocacy and references program
* Define processes, governance, and KPIs to scale the program
* Drive creation of:
* In-depth case studies (outcome-driven)
* Customer success snapshots (1-slide KPI stories)
* Short customer videos
* Ensure alignment with messaging and sales priorities
* Build and manage a customer reference directory to serve sales efforts
* Support sales with relevant references for active deals
* Manage reference requests and customer engagement
* Develop relationships with key customers for executive references and advisory programs
* Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
* Partner with Sales, Customer Success, Product, and Marketing
* Ensure advocacy assets are accessible and actively used
Requirements
* 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
* Excellent AI skills
* A background within a Born in the Cloud or Cloud Native company
* Experience managing customer references and/or advocacy programs
* Strong storytelling and communication skills
* Ability to work cross-functionally and drive execution