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In this role, you will work alongside the Group Digital Content Director to create innovative social media content for Barclays’ main group channels and the CEO’s personal LinkedIn. You will help implement a unified, group-wide approach to social media, encouraging innovation and collaboration across the business to maintain a consistent presence on all Barclays social channels. Additionally, you will proactively manage issues and reputational risks on social media platforms.
The ideal candidate is a creative and strategic thinker with a proven track record of running successful social campaigns for large organisations.
Key Responsibilities
* Collaborate with social media content creators, brand, marketing, and business teams to deliver engaging, creative, and compliant content.
* Set and track KPIs to measure success, engagement, reach, and sentiment, benchmarking performance against global competitors and leading brands.
* Oversee daily management of all group social media channels, including LinkedIn and X/Twitter.
* Champion new formats and creative approaches to increase reach and relevance.
* Drive effective channel management and identify new opportunities within social media.
* Lead the social media response during crises, working closely with communications, legal, and risk teams.
* Monitor and manage issues in real time to safeguard the brand’s reputation.
Qualifications
* Extensive experience managing social media for large organisations (financial services preferred but not required).
* Demonstrated success in building and growing corporate social channels.
* Creative thinker who upholds brand integrity.
* Excellent at managing stakeholders and influencing senior leaders.
* Comfortable working across different cultures and markets.
* Skilled in analytics, social listening, and reporting tools.
Location: London
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