Are you a commercially driven sales professional committed to building strong customer relationships and driving business growth? Do you thrive on identifying new opportunities, unlocking distribution potential, and delivering results in a challenging and strategic entrepreneurial environment?
Our Global Supplements Division is looking for a Senior Key Account Manager to manage the growth and market presence of Natural Vetcare and NAF across key UK retail customers. In this newly created role, you will play an integral part in the Natural Vetcare brand relaunch, working closely with cross‑functional teams to expand distribution, develop commercial strategies, and strengthen customer relationships.
What you’ll be doing
* Manage and grow relationships with key UK Pet retail accounts.
* Identify and secure new distribution opportunities to expand brand reach.
* Develop and execute pricing, promotions, and trade marketing initiatives to enhance brand performance.
* Analyse market trends, competitor activity, and category performance to identify growth opportunities.
* Build commercial strategies aligned with brand objectives.
* Collaborate with marketing, operations, and cross‑functional teams to deliver integrated trade plans.
* Represent the brand at trade shows, exhibitions, and networking events, ensuring effective market presence.
* Monitor and report on key performance metrics, sales data, and commercial outcomes.
* Developing both direct employee and broader cross‑functional team capabilities and understanding.
Qualifications
* Extensive experience managing UK key accounts and acquiring new customers in the pet retail industry.
* Demonstrated ability to effectively manage commercial and financial tasks using a data‑focused strategy for making informed decisions.
* Proficient in negotiation, communication, and contract management.
* Demonstrated proficiency in growing revenue and devising strategic business plans.
* Customer‑centric mindset with the ability to build strong, long‑term relationships.
* Knowledge of pet nutrition and supplements.
* Experience in digital or e‑commerce channels within the pet industry.
If you’re a commercially minded sales professional with a keen interest in the pet industry and the commitment to address strategic goals, we’d love to hear from you. This is a rare opportunity to help shape a trusted brand, build lasting customer partnerships, and play a key role in the next stage of our story.
Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs, and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and our animals.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology‑based products, and offering data services for the agri‑food industry.
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