Head of Growth & Digital Demand
Shape the future of digital growth at Mitie
This is a high impact leadership opportunity within Mitie's award-winning Group Marketing function. As Head of Growth & Digital Demand, you'll play a central role in defining how we drive growth through our digital ecosystem—translating strategy into measurable commercial success.
Sitting at the intersection of Marketing, Sales, Digital and Data, this role offers significant visibility and influence. You'll work closely with senior stakeholders across the business, shaping decisions at executive level while ensuring marketing activity directly contributes to pipeline and revenue growth.
We're looking for a commercially minded leader who can confidently balance strategic thinking with hands‑on delivery, someone who thrives on using data, insight and innovation to continuously improve performance.
Why join Mitie?
At Mitie, we’re building a forward‑thinking, technology‑enabled marketing capability. Our team is supported by a strong digital and MarTech ecosystem—including HubSpot, Salesforce, Microsoft Copilot, advanced analytics platforms and AI‑enabled tools with ongoing investment to accelerate growth.
You’ll be part of a collaborative environment where innovation is encouraged, and where your leadership will have a clear and measurable impact.
The role
As Head of Growth & Digital Demand, you’ll take ownership of Mitie’s digital growth and demand generation strategy, ensuring it is fully aligned to commercial priorities and delivers tangible results. You’ll lead digital demand performance across the Group, optimising marketing investment to drive high‑quality pipeline and revenue outcomes.
Working in close partnership with Sales, sector leadership and Digital teams, you’ll ensure demand generation activity is focused on the right opportunities and accounts. You’ll also take strategic ownership of Mitie.com, evolving it into a best‑in‑class growth and conversion engine that supports complex B2B buying journeys.
Central to the role is a focus on continuous improvement enhancing lead quality, conversion rates and speed to market through data‑led insight, experimentation and optimisation. You’ll also lead and develop a high‑performing team, establishing a centre of excellence for digital demand across Mitie.
Key areas of focus include:
* Leading the digital demand and growth strategy across the Group
* Driving measurable improvements in pipeline, conversion and ROI
* Building and developing a high‑performing Growth & Digital Demand team
What you’ll be responsible for
You’ll bring strategy to life through strong execution, cross‑functional collaboration and clear performance accountability. Key responsibilities include:
* Defining and activating a Group‑wide digital demand strategy, translating business objectives into clear plans, KPIs and priorities
* Leading integrated, multi‑channel demand generation programmes across paid media, SEO, ABM, email, social, events and website‑led journeys
* Owning and optimising the performance of Mitie.com, driving lead generation, conversion improvements and effective B2B buyer journeys
* Partnering closely with Sales leadership to align marketing activity to pipeline opportunities, improve lead quality and increase MQL‑to‑SQL conversion
* Managing the end‑to‑end marketing funnel, from first engagement through to opportunity, ensuring efficiency and performance throughout
* Developing and evolving attribution models and performance reporting, providing clear insight into marketing’s contribution to pipeline and revenue
* Owning and governing the marketing automation and MarTech ecosystem (including HubSpot and Salesforce), ensuring strong data quality, integration and compliance
* Managing budgets for digital demand activity, using data‑led insight to optimise ROI
* Acting as a senior marketing voice across the business, offering thought leadership on digital growth, buyer behaviour and best practice
About you
You’ll be a key contributor to Mitie’s growth agenda, bringing both strategic vision and a proven ability to deliver results in complex, fast‑paced environments.
We’re looking for someone who brings:
* Significant experience in senior B2B marketing roles, with a strong focus on digital demand generation
* A proven track record of delivering measurable growth, improving lead quality, conversion and pipeline performance
* Deep expertise in marketing automation, funnel management and attribution (e.g. HubSpot or similar platforms)
* Strong experience optimising website‑led demand and digital buyer journeys
* The confidence to work with and influence senior stakeholders, including Sales Directors and executive leaders
* A commercial, data‑driven mindset, using insight to inform decisions and maximise ROI
* Excellent communication skills, with the ability to present clearly and credibly at a senior level
* Strong organisational skills and the ability to deliver at pace in a complex environment
* A collaborative leadership style, with a passion for developing teams and building cross‑functional partnerships
Experience leading major website transformation or digital growth programmes would be an advantage.
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