Job Description
PE Global is currently recruiting for a Consumer Engagement Strategist – B2B for a leading multi-national Pharma client based in Basingstoke.
This is an initial 12 months contract position working hybrid 2 days from home and 3 in the office.
Pay rate between £26.17-£34.89 per hour depending on experience.
Duties of the role/Responsibilities
1. Putting consumers at the heart of our business, by understanding consumer behaviours, attitudes and needs, then identifying what problems need to be solved for, through in depth understanding of the target and our job to be done.
2. Developing and executing experiences that are impactful, relevant, intuitive and will improve the lives.
3. Partnering closely with brands and cross-functional partners.
4. Build understanding of the consumer within the B2B space; segmentation, personas, landscape, ability to operate & regulatory environment.
5. Develop the strategy for consumer engagement plans for next 5yrs.
6. Developing a clear test and learn pilot plan for working with B2B Partners.
7. Own the planning, execution, and optimization of consumer campaigns across chosen & most relevant channels by:
8. Working closely with the media a...