ION 54 is an integrated golf platform within the 54 Group, designed to connect every stage of the golf lifecycle – from strategy and investment through to development, operations, marketing and long-term performance. Operating across 54’s global network of offices in the United Kingdom, Europe, MENA, APAC and the United States, ION 54 works with investors, developers, destinations, private clubs, rights holders and governing bodies who share a belief in golf’s long-term global growth and potential.
ION 54 brings together six specialist disciplines into a single delivery model: Strategic Advisory, Sustainability, Marketing & Creative, Agronomy, Pre-Opening & Club Management, and Sales & Tourism. By integrating expertise across the golf value chain, ION 54 supports the planning, development, commercialisation and operation of golf assets, ensuring projects are aligned from investment decision through to long-term operational success.
The Role
ION 54 is looking for a Social Media Manager with a genuine passion for golf to join the team in London.
This role is ideal for someone who understands the culture, audiences and commercial landscape of golf and can translate that insight into engaging digital storytelling and high-performing social media campaigns.
You will play a central role in planning, managing and growing social media channels for clients across the golf ecosystem - creating content strategies, delivering campaigns and analysing performance to continually optimise results.
Working closely with the Marketing Director and creative teams, you will help shape how some of the most prestigious and innovative organisations in golf communicate with their audiences across platforms, including Instagram, X, Facebook, YouTube and LinkedIn.
This is a hands‑on role for someone who enjoys both creative and analytical thinking and who wants to build their career within one of the fastest growing companies in the golf industry.
KEY ROLES AND RESPONSIBILITIES:
* Manage and grow client social media channels across key platforms
* Plan and deliver social media campaigns aligned with client marketing strategies
* Write compelling platform-specific copy and oversee day‑to‑day channel activity
* Manage paid social media campaigns and optimise performance
* Ensure all content aligns with brand positioning and audience expectations within golf
Content Planning & Development
* Develop and manage strategic content calendars across multiple clients
* Collaborate with internal creative teams to produce engaging digital content including video, graphics and animations
* Contribute ideas for innovative social media storytelling that resonates with golf audiences
Performance & Insight
* Monitor campaign performance across platforms using analytics tools
* Produce regular performance reports and insights for internal teams and clients
* Use data to refine strategies and improve engagement, reach and conversion
* Maintain strong working relationships with clients and key stakeholders
* Provide clear updates on campaign progress, results and upcoming initiatives
* Support client meetings and contribute to ongoing marketing planning
Partner & Commercial Integration
* Work with commercial and partnership teams to ensure sponsors and partners are effectively integrated within social media activity
* Consider partner objectives, audiences and tone of voice when planning content
Industry Awareness
* Maintain a strong understanding of developments within golf, including tournaments, players, governing bodies, brands and fan culture
* Stay up to date with emerging digital trends and platform innovations
Special Skills/Experience/Aptitudes Needed
* 3+ years’ experience managing social media campaigns, ideally within sport, media or lifestyle sectors
* Strong knowledge of golf and the global golf industry is essential
* Experience managing and growing social media channels across Instagram, X, Facebook, YouTube and LinkedIn
* Strong copywriting skills and an understanding of platform‑specific tone and content formats
* Experience managing paid social campaigns
* Confidence analysing performance data and producing clear reporting insights
* Highly organised with the ability to manage multiple projects simultaneously
* Creative thinker with a strong eye for digital storytelling
Salary And Benefits
* Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
* Life Assurance
* Income Protection
* 25 days annual leave (+ public holidays), pro-rated & Birthday off
* Increased annual leave with years of service
* Employee Assistance Program (EAP)
* Enhanced Parental Leave
* Staff clothing
* Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
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