The role
The thing that makes your position so important in Equator is that you play a key role in the development and implementation of performance media strategies for our clients. With support from the Performance Media Team Leader, you’ll be hands-on in the day-to-day management of campaigns, making sure that they hit or exceed client targets and expectations. You are familiar with all things performance media and understand display, affiliate marketing, and social media.
Main Responsibilities:
* Working on several clients across the core performance media channels including display, affiliate marketing, and social media.
* Knowing the ins and outs of relevant platforms and social channels including Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest. Understand their strengths and weaknesses when it comes to addressing specific client briefs and make use of their various targeting, optimisation and analytics tools to get the best results for our clients.
* Assisting in the development of performance media strategies that encompass activities including content creation, targeting, testing, set-up and measurement and reporting.
* Preparing and delivering campaign forecasts across metrics such as impressions, CTR, clicks and conversions.
* Digging into the data to analyse what’s working well and what isn’t to power campaign optimisations to hit KPIs.
* Collating performance data into comprehensive and engaging reports to present at internal and client meetings.
* Integrating performance media campaigns into the wider marketing teams, sharing learnings and insights across the team, and seeing the bigger picture.
* Carrying out competitor research to ensure we stay ahead of the competition when it comes to display, affiliates, email marketing and social media.
* Assisting with proposals and pitches when required.
* Staying up to date with new innovations in performance media, proposing them to clients when appropriate.
* Understanding and being mindful of the commercials behind all performance media jobs – budgets, available hours, time entry, ETCs and profitability.
* You’ll develop your knowledge and experience of performance media from in-house training, on the job learning, individual research and support from the Performance Media team leader. There will be the opportunity to learn about other marketing channels and external training opportunities may also be available.
The Ideal Candidate
* Creative flair and a good eye for design and formatting
* A perfectionist when it comes to attention to detail
* Strong analytical skills
* A proactive learner, interested in seeking out new innovations in performance media and digital in general
* Great at building rapport with clients
* You have an understanding of other digital marketing channels and how performance media can work as part of a wider mix as well as in its own right
Salary
£25,000 - £30,000
What's in it for you?
Benefits
Generous Pension Scheme
We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us.
Lots of holidays
34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days)
Free Gym Membership
Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice
Flexible working
We have been a champion of flexible working long before the pandemic
Free Private Healthcare
Every team member gets private healthcare, to make sure you get access to the best treatment.
Mental health aware
We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders.
42% off a New Bike
Take part in the Cycle-to-Work scheme and save up to 42% on a new bike.
Enhanced Maternity & Paternity Leave
We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby!
Daily Coffee, Friday Drinks and Mountains of Fruit
Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done!
The Best Social Scene
From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to.
£1000 Referral Bonus
You get a grand every time one of your friends join the team.
Long-term service rewards
The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you.
After you’ve sent in your CV…