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Are you looking for a career move that will put you at the heart of a global financial institution? By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
Team/Role Overview
We’re looking for a strategic and proactive marketer to lead brand awareness campaigns that enhance Citi’s employer brand across our priority locations and business areas.
As Senior Campaigns Manager, you’ll be responsible for shaping and delivering top-of-funnel strategies using channels such as programmatic advertising, Meta, and organic digital tactics. You’ll work closely with our digital services and creative teams to guide campaign direction—ensuring messaging and creative assets align with our hiring priorities, Citi brand and resonate with key talent audiences. (Note: this is not a content creation role, but you’ll play a central role in briefing and collaborating with the Employer Brand and Creative Strategy team.)
This is a high-impact role requiring strong stakeholder management skills, the ability to work independently, and a solid understanding of how to activate employer brand campaigns at scale.
What you’ll do
* Lead the development of brand awareness strategies partnering with the digital team to activate across key digital channels (programmatic, paid social, Search Engine Optimisation (SEO) etc)
* Align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies
* Collaborate with creative teams to brief in assets that support campaign objectives
* Manage and influence a wide range of stakeholders across Talent Acquisition and the business
* Use performance data and audience insights to guide targeting, optimisation, and campaign evolution
* Stay informed on trends in employer branding, digital marketing, and candidate behaviour
What we’ll need from you
* Experience leading digital marketing or employer branding campaigns, ideally with a brand awareness focus
* Hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools and SEO/organic strategies
* Strong stakeholder engagement and cross-functional collaboration skills
* A strategic, solutions-oriented mindset with the confidence to work independently
* Strong understanding of current and evolving organic social media practices
* Understanding of recruitment marketing in a complex, global environment is a plus
What we can offer you
We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.
By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:
* Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
* A discretional annual performance related bonus
* Private medical insurance packages to suit your personal circumstances
* Employee Assistance Program
* Pension Plan
* Special discounts for employees, family, and friends
* Access to an array of learning and development resources
Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.
Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities
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Job Family Group:
Marketing
Are you looking for a career move that will put you at the heart of a global financial institution? By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
Team/Role Overview
We’re looking for a strategic and proactive marketer to lead brand awareness campaigns that enhance Citi’s employer brand across our priority locations and business areas.
As Senior Campaigns Manager, you’ll be responsible for shaping and delivering top-of-funnel strategies using channels such as programmatic advertising, Meta, and organic digital tactics. You’ll work closely with our digital services and creative teams to guide campaign direction—ensuring messaging and creative assets align with our hiring priorities, Citi brand and resonate with key talent audiences. (Note: this is not a content creation role, but you’ll play a central role in briefing and collaborating with the Employer Brand and Creative Strategy team.)
This is a high-impact role requiring strong stakeholder management skills, the ability to work independently, and a solid understanding of how to activate employer brand campaigns at scale.
What you’ll do
1. Lead the development of brand awareness strategies partnering with the digital team to activate across key digital channels (programmatic, paid social, Search Engine Optimisation (SEO) etc)
2. Align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies
3. Collaborate with creative teams to brief in assets that support campaign objectives
4. Manage and influence a wide range of stakeholders across Talent Acquisition and the business
5. Use performance data and audience insights to guide targeting, optimisation, and campaign evolution
6. Stay informed on trends in employer branding, digital marketing, and candidate behaviour
What we’ll need from you
7. Experience leading digital marketing or employer branding campaigns, ideally with a brand awareness focus
8. Hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools and SEO/organic strategies
9. Strong stakeholder engagement and cross-functional collaboration skills
10. Strong project management skills
11. A strategic, solutions-oriented mindset with the confidence to work independently
12. Strong understanding of current and evolving organic social media practices
13. Understanding of recruitment marketing in a complex, global environment is a plus
What we can offer you
We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.
By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:
14. Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
15. A discretional annual performance related bonus
16. Private medical insurance packages to suit your personal circumstances
17. Employee Assistance Program
18. Pension Plan
19. Paid Parental Leave
20. Special discounts for employees, family, and friends
21. Access to an array of learning and development resources
Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.
Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities
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Job Family Group:
Marketing
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Job Family:
In-Business Marketing
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Time Type:
Full time
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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