Freelance Senior Manager Demand Generation
ASAP Start
£400 per day, outside IR35
Remote
2-3 months initially
Key Responsibilities
* Partner with content and business unit marketers to design and deliver demand generation programs that align with strategic objectives and go-to-market plans.
* Align all demand generation strategies with broader marketing OKRs and business goals.
* Collaborate cross-functionally with sales, customer success, product, and general management to ensure consistent messaging and campaign integration.
* Manage and optimize relationships with external agencies covering SEO, paid media, creative development, and more.
* Lead, mentor, and develop a high-performing marketing team across campaign execution, performance marketing, and digital strategy.
* Measure and analyse campaign performance; adjust tactics based on data to drive continuous improvement.
* Manage the demand generation budget to ensure efficient resource allocation and strong ROI.
* Stay current on industry trends, marketing technology, and best practices to continually enhance marketing efforts.
Skills & Experience
* Exceptional leadership and team management skills; experience developing marketing teams.
* Deep knowledge of multi-channel marketing strategies including SEO, SEM, email, social media, and content marketing.
* Practical experience in programmatic and other ABM approaches.
* Strong analytical thinking and data-driven decision-making abilities.
* Excellent communication and stakeholder management capabilities.
* Demonstrated success managing budgets, vendors, and external agency relationships.
* Organised and results-oriented with experience using tools like Asana, Monday.com, or similar for project/workflow management.
Experience & Qualifications
* 7–10+ years of experience in demand generation or growth marketing roles, ideally within B2B tech/SaaS environments.
* Proven track record of building and executing successful demand generation programs.
* Strong background in paid media, including PPC, programmatic, and paid social.
* Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRMs (e.g., Salesforce).
* Proficient in digital analytics tools such as Google Analytics or Tableau.
* Experience with international and European media buying is a strong advantage.
Location & Workplace Policy
* Hybrid working policy
If you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk or connect via LinkedIn: Ellen O’Mahony
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities.
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