CRM Activation Consultant (Full Time, Permanent Position)
London (Hybrid)
Let's make the most of your talent
About us
At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we're a customer-obsessed market powerhouse.
What you'll be doing
As a key member of the DLG CRM team and reporting to the Activation Manager, this role will implement CRM campaigns and activities on the DLG customer Apps and across email, SMS, Social, telephony and inbound channels.
* Architect and execute CRM activities as set by the CRM and Performance Managers, on time and on budget using BRAZE
* Create a prioritisation backlog to be reviewed and agreed with the Head of CRM, Activation Manager and the CRM Managers
* Accountable for managing the data for each CRM activity, ensuring all DLG suppressions and data ethics processes are in place and checked with stakeholders
* Work with external agencies, print companies and content/production providers when required to deliver multiple campaign components
* In partnership with the CRM and Performance Managers, ensure steps are taken to enable the measurement of activities for optimisation and improvements
* Influence the wider marketing, digital and tech teams to test and learn by championing experimentation and CRO
* Work with the Martech and Data Teams to help create backlogs for Tealium and Snowflake
* Work with the Data Chapter and Customer science teams to ensure activities are enriched by the latest marketing consent, insight, segmentation, and models
* Execute all campaigns in line with DLG's risk appetite and the latest data and privacy regulations
What we're looking for
* Experience working in similar roles with direct-to-customer brands delivering CRM activities across BTL channels
* Previous experience working with a CDP, Experimentation tools and other CRM based Martech
* Previous experience building and implementing CRM campaigns using BRAZE
* Customer obsessed with advanced knowledge of data and privacy regulations
* Ability to drive data-driven analysis and insights to improve campaign effectiveness
* Previous experience managing 3rd party agencies ideally in a managed account/fully outsourced capacity
* Excellent communicator and team player with the ability to simplify complex concepts
* Previous experience of using Data Clean rooms
* Experience in digital and BTL campaign measurement and analytics
Hours: 35 hours
Join us. Help us keep innovating and putting customers at the heart of everything.
Ways of Working
Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working.
Being yourself
Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people.
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