As the Sr Director, Partner Excellence Group - EMEA Hub Leader, you will report directly to the Group Vice President, Partner Excellence Group (PEG), with close alignment and a dotted-line relationship to the EMEA Global Partnerships & Channels (GPC) Leader. PEG sits within the Global Partnerships & Channels organization and operates as the counterpart to the Customer Excellence Group, focused on ensuring partners are fully enabled and delivering value across the entire customer lifecycle. You will lead a team accountable for driving the full pre- to post-sale partner excellence remit in EMEA - from early sales engagement through customer value realization - in close collaboration with the GPC Leadership team. This role is pivotal in ensuring seamless partner activation, execution, and success across the region.
Responsibilities
* Lead EMEA Regional Execution: Lead the PEG EMEA Hub strategy and execution across Partner Program Advocacy, Partner Success & Talent Excellence, and Regional Events & Experiences. With close alignment across PEG leadership.
* Translate global Partner Strategy and PEG Global House deliverables into localized plans aligned to EMEA business priorities.
* Ensure ServiceNow's 5 Routes to Market and GTM priorities are executed effectively in EMEA.
* Drive Partner Program & Incentives Impact: Lead adoption and performance of partner programs, frameworks, and incentive models across EMEA.
* Manage ROI for MDF, BDF, awards, and other performance-based investments to accelerate growth.
* Enhance Partner Capacity & Readiness: Oversee enablement programs that grow partner delivery capabilities, AI skills, and GTM readiness.
* Drive delivery quality and talent excellence across the EMEA partner ecosystem.
* Champion Partner Engagement & Value Realization: Deliver impactful partner events, experiences, and communications in the region.
* Govern programs to accelerate sales velocity, customer value, and solution adoption.
* Operate as the EMEA Conduit to Global: Serve as the primary connector between EMEA execution teams, PEG Global House leaders, and Partner Strategy.
* Maintain a continuous feedback loop with the EMEA GPC Geo Leader to align priorities and execution.
Qualifications
* 15+ years of senior leadership in partner ecosystem management, with significant EMEA experience.
* Proven expertise in partner programs, incentives, enablement, events, communications, and value realization.
* Proven success in managing senior leaders and building high-performing teams that deliver measurable impact across regions.
* 5+ years experience working for, with or around consulting or services integrators.
* Strong track record leading cross-functional, geographically dispersed teams in complex matrix environments.
* Ability to translate global strategies into actionable, measurable regional execution plans.
* Exceptional executive presence, stakeholder influence, and relationship-building skills.
* Strong analytical mindset and ability to use data to guide strategic decision-making.
* Familiarity with AI-driven GTM strategies and partner capability development.
* Bachelor's degree required; advanced degree preferred.
* Culture: leads with trust and transparency; proven history of leading highly successful and functioning teams.
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