Amazon Ads is transforming the advertising landscape with innovative solutions that help brands reach over 300 million worldwide active customers. As a Sr. Partner Development Manager in the Global Partner Development Organization, you will serve as a strategic "General Manager" for holistic partner relationships, driving revenue growth and product adoption across Amazon's advertising portfolio. This role requires a strategic leader who can orchestrate cross-functional collaboration, develop multi-year partnership roadmaps, and influence partner leadership to unlock transformative business outcomes.
You will manage large independent agencies leveraging your deep knowledge of the partner ecosystem (independent agencies, tech providers, AdTech platforms). You'll work at the intersection of advertising innovation and partnership strategy, collaborating with specialized teams including sales, marketing, finance and product to deliver comprehensive partner success.
Key job responsibilities
Strategic Partnership Management
* Own end-to-end partner relationships as a strategic General Manager, developing comprehensive 3-Year Plans and Annual Account Plans aligned with partner business objectives and Amazon Ads priorities
* Lead Partnership Agreement negotiations with C-suite executives, establishing tiered revenue targets across all Amazon Ads products while coordinating activation commitments with specialized teams
* Drive overall product prioritization alignment with partner leadership across the full Amazon Ads portfolio, working backwards from partner business objectives to create strategic roadmaps
* Conduct Executive Business Reviews with strategic partners, maintaining C-suite relationships and ensuring alignment on long-term vision and performance metrics
Revenue Growth & Commercial Excellence
* Set and achieve ambitious revenue commitments with partner leadership across DSP, Sponsored Ads, AMC, and emerging Amazon Ads products
* Identify and close high-impact partnership opportunities that drive revenue, product adoption, and strategic outcomes for Amazon Ads
* Lead commercial negotiations for solution integration funding, coordinating with Sales and Solution Architects to validate technical feasibility and business impact
* Manage complex deal structures including 3P deals, open internet activation, and co-selling motions with Amazon sales teams
Cross-Functional Orchestration
* Orchestrate cross-functional resources to align on initiatives that maximize partner impact while maintaining accountability for outcomes
* Partner with Product, Tech, Sales, Legal, Marketing and Finance teams to drive initiatives and programs that unlock partner growth at scale
* Coordinate partner enablement through training, co-marketing packages, and beta participation
Performance Management & Insights
* Monitor overall partner health and growth metrics, conducting Quarterly Business Reviews with partner leadership against 3YP and account plans
* Define, build, and scale audit mechanisms and metrics that explain partner performance and variance against goals
* Lead with an analytical approach to business development, leveraging data to drive decisions and influence leadership at the organizational level
* Identify risks, persistent problems, and areas of opportunity, collaborating across organizations to build scalable solutions
Thought Leadership & Innovation
* Represent Amazon to C-Suite leaders at partner companies, articulating Amazon Ads' vision and value proposition with clarity and conviction
* Stay deep on technical business models, product integrations, and AdTech innovations to provide strategic guidance to partners
* Drive innovation to address opportunities for enhanced partner growth at scale, developing playbooks and best practices for replication
* Influence partner tech and go-to-market strategy, positioning Amazon Ads products as core to their business success
Basic Qualifications
* Knowledge of the AdTech industry (e.g., Ad Servers, SSPs, DSPs)
* Experience influencing internal and external stakeholders
* Experience in Go-To-Market, Business Development, Sales, or Consulting
* Experience in developing, negotiating and executing business agreements
* Experience developing strategies that influence leadership decisions at the organizational level
* Experience using data to influence business decisions
Preferred Qualifications
* Experience building client and agency ad partnerships
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