With over 165 uk restaurants and growing, our purpose is to nourish the world from bowl to soul. inspired by fast-paced, japanese ramen bars since 1992. a celebration of asian food brought wagamama to life
we’re looking for a crm manager to join us on our continuous journey of true nourishment
to develop and execute the wagamama crm plans & campaigns in a way that is genuinely impactful and personalised in order to continuously grow customer engagement and in turn deliver 1% incremental LFL growth year in year out. it is your mission to constantly build the value of our customer database through effective crm and data management. crm strategy development
shape and deliver the crm strategy and plans, with a focus on footfall driving and maximising the commercial value of our guest database
lead the development and execution of the annual crm calendar, with segmented, personalised and insight- led campaigns across email, push, app inbox, WhatsApp to deliver the targeted customer & commercial goals
lead development and implementation of the monthly test and learn crm plan ensuring we always make the one degree changes that make the difference to the value of the program to customer and commercially
performance analysis and reporting
set up a reporting infrastructure and cadence to regularly analyse performance and provide insights + recommendations to optimise future plans
customer data management
•play a key role in managing our customer data, ensuring it is kept up to date and compliant with the latest GDPR and data privacy regulations. keep on top of manually importing Deliveroo white label data into the database and proactively managing the GDPR inbox, alongside our data privacy officer
crm platform expertise
bring crm best practices to the role, applying a creative eye to ensure all communications (whether calendar or lifecycle driven) are relevant and engaging
•track and report on competitor crm activities, providing insights and recommendations to keep our plans competitive and innovative
3+ years experience in CRM management
~ proven experience of leading, developing and scaling CRM for customer and commercial benefit in another business
~ Strong experience of developing personalised communication and marketing at scale 1-1
~ compliance awareness with sound knowledge of gdpr and data privacy best practices
a competitive annual salary
~ discretionary 20% bonus opportunity per year
~ hybrid working model
~£200 wagamama food allowance
~ private healthcare
~ pension contribution
~25 days holiday + all bank holidays
~ various discount across retail, hospitality + leisure
~ family friendly policy | any expectant person or anyone adopting a child will receive 26 weeks full pay + 13 weeks half pay