About Ordo:
We're Ordo, a modern, stylish, forward-thinking oral health care brand. We've experienced exceptional growth over the past few years and are now one of the top oral care brands in the UK. You'll find our products in most major retailers, as well as through our D2C channels and dental clinic distribution. This past year has seen continued expansion into international markets, with distribution in the US, Europe, Australia, The Middle East, and South Africa.
We're an incredibly collaborative and creative team, dedicated to redefining oral care across the globe. Whilst we've already established a solid foundation, the road ahead is filled with so many opportunities to do more and do better. 2026 will see a major push in marketing across the Americas and we want you to be a part of this new and exciting chapter.
The Marketing Manager will be responsible for driving campaign and marketing activity from creation to execution, in line with the overall strategy and business goals.
The role will be varied and support across a broad range of channels, initiatives and markets, including trade marketing, social, influencer, PR, events and campaign management.
Responsibilities include:
Developing and overseeing marketing campaigns and initiatives in line with the overall marketing and brand strategy in the UK & new markets, to help achieve business goals and drive brand awareness.
Leading on research efforts across the market to help inform marketing campaigns. Managing insights surveys and sharing results with wider team to inform business decisions, campaigns and messaging.
Briefing, developing and managing campaign content and promotional material for use across a variety of channels.
Communicating and coordinating with internal stakeholders and distributors regarding marketing campaigns to ensure consistent, successful and optimal execution.
Tracking and analysing performance of campaigns and activity to measure effectiveness and optimising to ensure a sound ROI.
Development and execution of retail marketing initiatives to support the retail promo calendar and sell thru.
Optimisation of D2C digital activity such as website, paid ad creative and CRM schedules to improve KPIs such as Open rate, CTR, conversion and bounce rate.
Briefing of PR agencies to ensure we're maximising coverage of all marketing activity and that coverage/impressions targets are being met.
Supporting Social and Activations Manager with Influencer, UGC and social content to ensure consideration of campaign and promo activity within the plan.
Building and maintaining strategic relationships with retailers, agencies and key stakeholders.
Supporting on the launch of NPD and the creation of marketing plans to support it's success across all marketplaces.
Managing and monitoring the marketing budget appropriately.
Essential Skills & Experience:
Proven experience in developing and executing successful marketing campaigns
Strong numerical and analytical skills to make sense of marketing metrics and make informed decisions
Excellent verbal and written communication skills
Familiarity with the latest marketing tools and technologies
Enjoys working in a dynamic work environment full of challenge.
Ability to stay up to date with the latest industry trends and developments
Strong attention to detail and outstanding organisation skills
Ability to think innovatively and commercially.