This is an exciting opportunity for an experienced, driven, Media Buyer to join a fast growing, award winning Beauty Brand Development company that have offices both in London and the USA. Excellent opportunity for someone who has 3/4 years experience in this role who is looking to further their career within the Beauty Industry.
This opportunity would suit someone who is:
* Positive
* Hardworking
* Self-motivated
* Has intellectual curiosity and has the ability to solve problems creatively
* Strong sense of accountability and attention to detail
* Ability to adapt
* Confident and personable
Required qualifications:
* Minimum of 3 years of digital/performance marketing media buying experience
* Minimum of 3 years experience with paid campaigns on Facebook, AdWords, Yahoo, Gemini, Bing Ads, Outbrain, Taboola and similar content recommendation engines
* Understanding of programmatic buying and advertising
* Understanding of tracking scripts implementation and troubleshooting
* Understanding of Google Tag Manager
* Strong analytical skills, with the ability to handle quantitative and qualitative data to understand trends
* Strong campaign management skills and the ability to handle program execution independently, adapt to the changing requirements of the business and manage change with agility
* High proficiency in Microsoft Excel (Google Sheets) is required.
* Strong analytical skills, with the ability to analyse raw data, draw conclusions and develop actionable recommendations
Responsibilities of the role
* Create, optimise and trouble‑shoot marketing campaigns
* Proactively analyse campaigns
* Tracking and reporting on the success metrics for the campaigns
* Perform strategic analyses and implement campaign optimisations in order to ensure the optimal return on advertising investment
* Extensive daily reporting for campaign performance against campaign objectives
* Daily analysis of marketing efforts at a campaign and ad level
* Ability to set up campaigns across buying platforms
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