About Us
Representing some 9,000 farmers, crofters, and other rural businesses across the country, NFU Scotland’s mission is to promote and protect the interests of its members by influencing government and the supply chain to secure a sustainable future for Scottish agriculture. We're now looking for a skilled Communications Manager (PR & Publications) to join our widely respected Communications Team - someone who can lead our publications and media output, strengthen our profile and help make Scottish farming’s voice heard where it matters most.
The Role
As Communications Manager, you will play a central role in delivering NFUS’s PR and media strategy, with a particular focus on publications and proactive media relations that support campaign activity, policy influence and commercial priorities.
You will also take full editorial responsibility for our flagship monthly member magazine, Scottish Farming Leader, helping shape how we inform, inspire and engage our members.
Key Responsibilities:
· Lead and evolve NFUS’s PR and media plan in collaboration with the Director of Communications.
· Edit, produce and manage Scottish Farming Leader
· Deliver compelling, timely press releases and thought leadership.
· Build and maintain strong relationships with journalists and act as a media liaison.
· React to breaking news and brief key spokespeople for media opportunities.
· Monitor coverage and ensure NFUS narratives are visible and accurate.
· Identify opportunities for collaborative PR with industry partners and stakeholders.
Person Specification:
* Qualifications and experience:
* At least 5 years of experience in a senior communications, media or editorial role.
* A degree in communications, journalism, public relations or equivalent experience.
* Proven success in leading media campaigns that influence public or political discourse
* Skills and knowledge:.
* Outstanding written and verbal communication skills
* Experience managing a regular publication and editorial content
* Proven ability to lead media campaigns and respond effectively to news cycles.
* Strong political awareness and understanding of how PR supports lobbying goals.
* Interest or experience in agriculture, rural affairs or membership organisations is an advantage.
* Personal Qualities:
* Proactive and self-motivated.
* Adaptable and resilient under pressure.
* Collaborative team player who builds strong internal and external relationships.
* Upholds NFUS values: helpful, ambitious, respectful, team-oriented, and honest.
Why Join Us?
* Be part of a passionate team dedicated to making a difference in the agricultural sector.
* Opportunity to influence public policy and represent the interests of farmers, growers and crofters.
What are we offering?
Annual salary of £35,000 - £40,000 commensurate with demonstrable knowledge, competence and
experience.
Full-time permanent contract (35 hours per week)
Hybrid working
38-day holiday entitlement per year (Inc. Bank Holidays)
Employee Assistance Program (EAP)
Life Assurance (3 years' annual salary)
10% Employer-contributed pension
Free onsite parking
Membership to NFU Scotland, giving access to a range of discounts.
You will be based in NFU Scotland’s Head Office in Ingliston (near Edinburgh Airport), with some travel throughout Scotland and the UK and occasionally beyond. A current driver’s license is essential for this role.
We’re committed to recruiting a diverse and highly talented workforce. We’ll support you by providing you with learning and development opportunities and building a career that balances your professional ambitions with your personal commitments.
How to Apply
We encourage you to apply as soon as possible with a cover letter and CV to recruitment@nfus.org.uk. If we decide we've found the right person for the role, we reserve the right to withdraw this vacancy and close applications before the closing date on Sunday, 1 June 2025. The interview process will start the following week.