Chief Operations Officer @ LINZISHOES LIMITED | Marketing
CRM Executive
Location: Harold Hill, Romford, office based role
Experience: 2–4 years
Salary: Competitive, based on experience
About the role:
Linzi is a growing fashion footwear and accessories brand with a strong digital presence and loyal community. We design in-house, own our factories, and pride ourselves on style, comfort, quality, and value. As CRM Executive, you will play a key role in shaping our customer lifecycle across email and app. You’ll focus on strengthening customer loyalty, driving repeat purchase, and increasing lifetime value through thoughtful, data‑led and brand‑led communications that engage and retain our customer base.
Responsibilities:
Email Marketing
* Plan, build, test, and schedule weekly email campaigns
* Manage segmentation, personalisation, and customer journeys
* A/B test creative, messaging, and send strategies
* Monitor deliverability and list health, ensuring best practice is followed
Automation & Retention
* Maintain and optimise lifecycle flows (welcome, abandoned cart, post-purchase, winback, loyalty, etc.)
* Collaborate with the E-commerce Assistant to enhance the customer experience across the site and app
* Drive engagement with the loyalty programme and support referral and VIP strategies
* Support product launches, seasonal moments, and wider brand campaigns
Data & Reporting
* Track and report on CRM performance weekly and monthly
* Monitor key retention metrics including conversion rate, repeat rate, AOV, CLV, unsubscribes, and email-driven revenue
* Generate insights and recommend actions based on performance data
* Work closely with Creative & Brand to brief assets and align communications to seasonal and brand campaigns
* Partner with the Paid Media team to align audiences and learnings
* Ensure brand tone of voice and customer experience remain consistent across all touchpoints
Experience:
* 2–4 years’ experience in CRM, retention, or digital marketing (fashion/e-commerce preferred)
* Hands‑on experience with email platforms (e.g., Klaviyo)
* Strong segmentation and personalisation skills
* Confident interpreting data and identifying customer insights
* Experience running A/B tests and reporting on results
* Excellent attention to detail and strong copy sense
* Proactive, organised, and collaborative, with a passion for great customer experience
Please email francesca@linzi.com to apply.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Sales
Industry: Retail
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