Due to our clients on-going success we are recruiting a fantastic opportunity for an experienced Head of Marketing who has a passion for B2C Marketing.
This role will be responsible for planning and delivery of a full end to end marketing strategy including content, social media, SEO, PPC, affiliate management, and digital advertising.
We are looking for a confident, enthusiastic and reliable team player to join as Head of Marketing, who has previous experience of working within a proactive Marketing role. You will ideally have experience of working in a B2C and online based industry.
The Role– Head of Marketing
* Manage all performance marketing channels with in the house team members and external agencies
* Track and monitor daily account activities and performance of campaigns (including growth, engagement and conversions)
* Make suggestions for future campaign activity, using current activity evidence to support your ideas
* Product Marketing for maximum CRO.
* Strategically grow the marketing team and define a high-performance culture
* Produce campaign reports, illustrating ROI, highlighting strengths and weaknesses of campaigns
* Contributing to, and development of, brand marketing plans and strategies
* UI/UX optimisation in conjunction with development teams
* Support the marketing team in delivering a high-performance culture
The Candidate
1. You must be passionate about the science and analytics of marketing
2. Previous experience of working within a proactive B2C digital marketing role
3. A degree in marketing or considerable knowledge and experience of marketing in an equivalent hands-on role,
4. Highly analytical skills and attention to detail with an ability to analyse and interpret data providing insight to aid future decision making and budgeting
5. Robust understanding and experience of all marketing communications channels above and below-the-line
6. Time and project management skills to work and deliver on simultaneous projects
7. Curious about technology and innovation for marketing
8. Analytical in approach with a passion and curiosity for insight
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