Overview
We\'re looking for an experienced Senior Paid Media Manager to join our Paid Media team on a fixed term contract to cover maternity leave. This role will be responsible for leading and optimising our paid media activity across Search, YouTube and Demand Gen campaigns, driving customer acquisition, revenue, brand visibility and engagement whilst focusing on digital excellence in retail.
Responsibilities
* Oversee day-to-day management, optimisation, and reporting across Google Ads, SA360, and relevant platforms.
* Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
* Manage account structure and optimisation including campaign structure, keyword research and management, bidding, ad copy testing, search content integration, related search strategies, landing page testing, and other core capabilities to maximise results, drive volume and hit targets.
* Collaborate with other paid channels to build and execute campaigns across search, video and Demand Gen to drive awareness, consideration, and conversion.
* Oversee the full digital campaign lifecycle – from strategy and planning, through implementation and optimisation, to reporting and learnings – ensuring campaigns are executed to the highest standard and delivered against business objectives.
* Manage budgets effectively, ensuring efficient spend across all channels, and forecasting daily, monthly and yearly budgets.
* Deliver regular insights on campaign performance and KPIs to inform trading and marketing decisions.
* Test new campaign formats, audience strategies, and creative approaches to stay ahead of industry changes.
* Partner with Trade, Merchandising, Buying, and Brand teams to align campaigns with promotional calendars and brand priorities.
* Mentor paid media executives and manage platform partner relationships.
* Global paid media performance, measured against COS%, NC and GP; delivery of strategy across all relevant platforms and surfaces; reporting on performance, with transparent communication back to the trading, buying and management teams.
* Drive better Revenue volumes within COS% targets and acquire more New Customers within CAC targets.
* The successful candidate will be highly data-driven, commercially focused, and confident managing significant budgets in a fast-paced, digital first environment; proven experience in PPC management, ideally within e-commerce or retail.
* Strong knowledge of Google Ads, Microsoft Ads, Shopping and YouTube campaigns, and automated bidding strategies.
* Experience with Performance Max and SA360 highly desirable.
* Analytical mindset with the ability to interpret complex data and translate it into strategy.
* Strong stakeholder management and communication skills.
* Ability to work in a fast-paced, trading-led environment with multiple priorities.
* Passion for beauty, retail and digital trading is a benefit.
About THG and Cult Beauty
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, Cult Beauty, and more. THG Beauty and THG Nutrition form our two core businesses. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Benefits and Perks
* Access bespoke development programmes designed by our in-house L&D team.
* Continued development through our upskilling programme with an industry-leading training provider.
* Enhanced Leave: 25 days annual leave plus bank holidays; birthday day off; enhanced maternity and paternity pay depending on length of service; up to 10 days compassionate leave; buy back up to 3 days each year; 2 days volunteer leave after 12 months.
* Wellbeing Support: in-house GP access, CBT therapist, 24/7 Employee Assistance Programme (EAP) via Bupa; on-site gym and physio.
* Other Perks: salary sacrifice tech discount up to 12%, subsidised bus pass, up to 50% staff discount on THG brands, on-site shop and barber, refer-a-friend bonus up to £1000 after probation.
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