GMA Manager -UK
Remote based role
Permanent Opportunity
As Genuine Motorcycle Accessories (GMA) Manager for the United Kingdom, you will be part of the Sales Team in the United Kingdom and have dual reporting to the Country Manager for the UK and Head of Sales for GMA International Business.
You will be driving all business aspects of GMA and ensure adequate support is given to Business teams, as well as the Dealers in the region, and internal stakeholders. You will seek support in a collaborative fashion with the wider direct and indirect teams and channel partners.
The primary areas of this role will focus on sales/ merchandising/ stocking/ reporting/ sales administration/ process development, and managing existing programs. You will also be driving and supporting the development of key strategic initiatives for the region which will play a crucial role in developing the wider business.
Your key responsibilities will include, but not limited to:
* Work closely with all dealers and each Business team members to drive, maximise and execute sales and retail capability of GMA, through sales channels.
* Through training, education and developing sales campaigns and initiatives, develop ‘best in class’ dealer network for sales of GMA.
* Providing first line support to internal stakeholders & business partners by resolving issues and answering general enquiries.
* Plan and negotiate annual sales target for all dealers
* Create and share quarterly forecast internally for procurement
* Build and maintain a reporting suite for GMA, such as sales performance vs targets, by dealer.
* Champion data integrity and provide RE teams with business insight, improving GMA knowledge to support decision making across the business.
* Cascade reporting on a regular basis to all levels of the business.
* Continually build product knowledge and develop country-wide sales and profitability in GMA
* Work with the marketing department to review digital tools and platforms to ensure that the GMA presence is correctly positioned and maintained for RE UK and the dealer network
* Working with operational and logistics teams to ensure that we have up-to-date information and that this is shared with our dealer partners, to allow timely planning.
* Benchmark the best practices in the GMA business and propose opportunities for business improvement.
* You will focus on the quality of the dealer network and delivering customer experience through them; expand the availability and visibility of the full range of Royal Enfield GMA products.
* In addition the role provides the opportunity to become involved in strategic programs, supporting the wider GMA business in developing our brand, by increasing awareness, credibility and interest amongst new and existing customers.
Experience required:
* 3-5 years experience in motorcycle accessories and is preferred or equivalent experience
* Strong skills in retail management (Turnover/stock turn/margin/target/etc)
* Strong negotiation skills and ability to influence outcomes
* Strong Excel/ Google sheet knowledge
* Self-starter with strong analytical and organisational skills
* Ability to quickly establish strong working relationships
* Able to work in high pressure situations under own initiative
* Adaptable to typical business change scenarios
Royal Enfield - Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.
Read more about us: www.royalenfield.com
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