Join to apply for the Senior Product Manager, CRO role at Heidi
This range is provided by Heidi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
About Heidi Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best. We’re a youthful, challenger brand with an awesome culture, and we’re shaking up a very traditional ski/mountain holiday industry. We have huge ambitions for growth; in 2024 we grew by 64% and expect to grow even more in 2025. Having come 63rd in the Times top 100 fastest growing UK companies, and shortly after securing £5 million investment, we are in a prime position to achieve our goals.
Our Product Team As the Product Manager for Conversion Rate Optimisation (CRO), you’ll play a key role in driving Heidi’s growth by improving the way customers discover, evaluate, and book their mountain holidays. You’ll own the experimentation programme end-to-end — identifying opportunities, prioritising ideas, running tests, and ensuring learnings translate into real commercial and customer impact. That means not just looking at data, but also understanding our customers deeply: how they shop, what frustrates them, what delights them, and how we compare to competitors. You’ll talk to customers directly, work closely with our sales and support teams, and keep on top of market trends in online travel.
What you’ll be doing
* Lead experimentation: Own and deliver a CRO roadmap that steadily improves our booking funnel through regular, well-structured tests.
* Understand the customer: Talk to customers, observe sessions, and gather insights from sales and support teams to understand pain points and motivations.
* Research competitors & trends: Stay close to how customers shop with competitors and track emerging trends in travel and ecommerce.
* Prioritise for impact: Focus effort on opportunities that matter most for growth, balancing effort, feasibility, and potential impact.
* Analyse behaviour: Use GA4, BigQuery, Clarity, and other tools to uncover drop-offs and pain points, combining quantitative and qualitative insight.
* Collaborate across teams: Partner with Design, Engineering, Marketing, and Supply to move tests from idea to release quickly, and keep everyone aligned on goals and results.
* Communicate clearly: Share results and learnings in a way that connects customer experience with commercial outcomes, helping everyone make better decisions.
* Champion pragmatism: Stay focused on what drives outcomes, making smart trade-offs, while being comfortable working hands-on with data.
* Build a culture of learning: Share insights widely, celebrate wins, and treat unexpected outcomes as valuable steps forward.
What we’re looking for from you
* CRO / experimentation experience: You’ve run A/B tests and know how to design, run, and interpret them - including handling common pitfalls.
* Customer discovery mindset: You’re proactive in understanding customers through direct feedback, competitor analysis, and market research.
* Strategic prioritisation: You can structure hypotheses and make trade-offs that link directly to commercial and customer outcomes.
* Analytical skills: Comfortable with data, confident defining metrics, and able to translate analysis into clear action.
* Customer and commercial balance: You understand both the customer journey and the business levers, and use both to drive prioritisation.
* Comfort in scale-ups: You thrive in a fast-moving environment with high expectations, urgency, and ambiguity.
Bonus points
* Strong grasp of statistics and test design (power, confidence, sample sizing).
* Hands-on SQL skills and experience with product analytics tools.
* A keen skier or snowboarder who’s passionate about mountain holidays.
Team structure & reporting
Our product team consists of our Head of Product, Lead Product Designer, Product Manager and Senior Product Designer. You’ll report to Robbie, Head of Product.
Interview process
* TA Screen (30 mins) with Luke, TA Partner
* Behaviour Interview (45-60 mins) with Robbie
* Onsite Interview (90 mins) with Robbie and another member of the product team
* Culture interview (30 mins) with Marcus, Co founder
Employee benefits
* Salary of £70- £85,000 based on experience
* 25 days annual leave + bank holidays + 4 “me/wellbeing” days
* Hybrid working policy for office and home
* Vitality health insurance
* Enhanced parental leave for primary / secondary carers and adoptive parents
Additional perks
* £1,000 Heidi holiday credit + additional holiday discounts
* Company social calendar including summer party, end of term conference, and team celebrations
* £300 work from home budget
Inclusive hiring
We are committed to an inclusive environment that celebrates diversity and ensures equitable people processes. All applicants will be considered for employment without regard to age, sex, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status or disability status.
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