SUMMARY
Position Title: Head of Digital Organising & Communications
Level: Level 6
Salary:£40, 000 - 46, 000 (FTE yearly/depending on experience/salaries under review as part of our ongoing pay review process)
Reports to: Director of Organising and Campaigns
Location: Liberation centre Brixton, London (New office in Brixton)/ Remote working within the UK with at least 2 days work from our office (Pro rata for part time)
Contract: Fulltime (40hrs/weekly), fixed-term contract for2 years with potential for Part time (e.g., 32hrs/weekly) options
Hours: TAA has flexible working hours, with some expected evenings (e.g., one 9pm finish once every two weeks) and weekends due to the nature of the role. All extra hours are reimbursed as Time off in Lieu (TOIL).
Start date: As soon as possible (with consideration for notice period)
Benefits: TAA laptop and phone, (employee assistance and health cash package including staff supervision, counselling, dental, optical care and more.).
The Advocacy Academy is an activist youth movement. We serve as the political home for grassroots youth organising and the catalyst for collective action. The lives of the young people we work alongside have been directly shaped by living in an unjust world, and we exist to turn their anger into action and change.
Young people are often the catalysts for major social change, from the Student Nonviolent Coordinating Committee at the heart of the Civil Rights Movement, to the Soweto Uprising mobilising young people to resist the apartheid regime's education policies, to the Sunrise Movement redrawing the electoral map across America, and more recently protests across the world protesting the genocide in Palestine. How successfully they achieve real and lasting change depends on whether they are organised and whether they have the right strategy and tactics to be effective.
Before you skim the job description, please remember you don t have to tick all the boxes for each role to apply.We all experience a bit of imposter syndrome, including the staff here at The Advocacy Academy. Let s name it for what it is - a manifestation of the oppression many of us face on a day to day. If this role pulls you and you believe you could make a difference, then apply anyway or reach out to us to discuss more!
ABOUT THE ROLE
In a context of the rise of the far right, increasing inequality, and climate disaster, The Advocacy Academy is growing to meet this moment. As part of this, we are expanding our Organising and Campaigns Team, including recruiting an experienced Digital Organiser.
This person will lead the design and implementation of an ambitious digital organising approach, including building out our base online and supporting campaigns to amplify our message and deliver the tangible wins we are pushing for. The work will be supported by up to five of our changemakers - young people who will be paid to support our digital organising alongside their other work or study.
AREAS OF RESPONSIBILITY
1. Oversee and deliver a Digital Organising Strategy within TAA, including but not limited to:
* Working with the SLT to set the strategic objectives and direction of your area of responsibility in relation to the broader growth of the organisation, ensuring appropriate resources, KPIs and relevant tools are in place to assess progress and make judgements on priorities.
* Taking the lead on decision-making and problem-solving for all considerations relating to the area of responsibility, working with your department director and SLT around overlapping projects.
* Understanding the impact of socio-economic and sector specific changes that could impact the department, including wider trends around digital organising and campaigns.
* Supporting the department director with the management and mitigation of organisational risks by escalating issues within your department in a timely manner and supporting them with problem solving.
2. Lead on TAA s digital organising approach, implementing online strategies as part of our campaigns, growing our membership, supporting our fundraising and building the systems needed to support these initiatives, including but not limited to:
* Leading the development and implementation of digital organising strategies as part of our youth-led organising campaigns, and support members and wider supporters to take action to deliver material change on issues that matter to our membership.
* Leading the development and implementation of digital strategies to deliver membership growth, working alongside colleagues to track and achieve key target numbers.
* Leading the development and implementation of online member journeys, from initial touch points with TAA through to leaders of our youth movement.
* Ensuring the right digital platforms and technology (including website, WhatsApp, CRM, email, social media) are used to facilitate the effective and efficient delivery of key objectives
* Supporting the crafting and implementation of campaign messaging and content to support our campaign aims.
* Supporting the Development Team to create and implement key digital mechanisms to fundraise, including with individual donors, HNWIs, corporate donors and international funders).
3. Lead on TAA s communications, storytelling and engagement work, ensuring we have a clear, consistent and effective narrative that reaches people, including but not limited to:
* Leading the strategic direction of TAA s storytelling work, ensuring narrative change is embedded across the programme and rooted in the lived experience, values, and leadership of our communities.
* Coordinating the distributed communications efforts by different teams, ensuring consistent, high-quality outputs across all channels.
* Overseeing the development and delivery of multimedia content that shifts public understanding and showcases the impact of youth organising.
* Providing editorial oversight and creative leadership to ensure our digital storytelling is coherent, compelling, values-aligned, and responsive to the external environment.
* Supporting and advise the senior leadership team on narrative risks, opportunities, and emerging digital trends relevant to our movement goals.
4. Support our members to learn and grow as digital organisers in their own right, including but not limited to:
* Proactively build relationships with our members and grow our membership, through holding regular 1:1s and relational meetings that strengthen campaigns but more importantly help them to identify and act on their developing political interests and to plug them into relevant opportunities for growth at TAA and our wider networks.
* Hold a list of members that you are the relationship lead for, developing and delivering a live learning plan with many of them, supporting them to become powerful organisers.
* Work closely with the Programmes and Community teams to set trajectories and expectations for a young person s campaigning and organising journey, their starting point coming into TAA, and the training and support they need.
* Facilitate workshops and meetings, holding space effectively and designing and delivering creative learning journeys for young people.
5. Be a key member of the Organising and Campaigns Team, including but not limited to:
* Support efforts to set the strategic direction and priorities for the Organising and Campaigns Team each financial year.
* Proactively develop an interest in the impact of political, socio-economic and sector specific changes that could impact the HOST Programme, department and TAA in general.
* Support the Director of Organising and Campaigns and Head of Organising and Campaigns with the management and mitigation of organisational risks presented by the Programme by escalating issues in a timely manner and supporting them with problem solving.
* Support colleagues in the Organising and Campaigns team to run events, training programmes and other key activities to deliver on departmental aims.
6. Culture, values and wider strategy and mission. Hold senior accountability for driving the achievement of our strategic objectives by embedding our vision, mission, strategy, ideology and cultural values across your area and the wider organisation. Play a central role in shaping organisational direction and leading cross-departmental priorities and initiatives, including but not limited to:
1. Embodying and championing our commitment to social and economic justice, ensuring this is consistently reflected in organisational strategy, decision-making, delivery and partnerships
2. Acting as a champion of organisational culture and values, setting the standard across teams and holding others to account in upholding these in practice
3. Leading on identifying and driving opportunities that strengthen organisational impact, working closely with senior leadership, including the Director of Finance, HR and Ops, and contributing to high-level strategic direction
4. Holding ultimate responsibility for identifying, assessing and addressing risks to our integrity, authenticity and alignment with our ideology and culture, taking decisive and timely action
5. Enabling and lead effective cross-departmental collaboration, ensuring teams are aligned, appropriately resourced and working cohesively towards shared goals
. click apply for full job details