Content Executive - size?group (Footpatrol)
Role Overview:
The purpose of this role is to support the content manager and wider digital teams in maintaining and developing the customer journey across all digital channels whilst managing the day-to-day site and content updates. You will work with trade, marketing, and development teams to execute campaigns, promotions, and site optimizations from brief to delivery with a data-first approach.
Responsibilities:
* Review site metrics daily to understand and optimize performance, setting clear and measurable actions to improve KPIs.
* Perform regular site checks to ensure optimal customer journeys and resolve issues with relevant teams.
* Update and maintain all content across the size? group websites and apps, utilizing various platforms and CMS tools.
* Collaborate with trade and marketing teams to promote and showcase relevant products in line with trading plans.
* Brief creative teams and manage the rollout of assets across channels and territories.
* Develop site improvements and drive innovation to increase onsite conversion, product views, and add-to-cart actions on desktop and mobile.
* Ensure brand guidelines and creative consistency across UK & EU territories and channels.
* Ensure a smooth and effective customer journey from marketing touchpoints to purchase.
* Monitor competitor activity and creative sources for inspiration, sharing insights with the team.
* Manage campaigns and promotional activities to meet deadlines.
* Update landing pages and brand pages as needed.
* Conduct daily site crawls to ensure content is current.
Skills and Experience:
* Experience in an ecommerce environment preferred.
* Knowledge of Shopify, Content Square, GAA is desirable.
* Strong attention to detail.
* Excellent verbal and written communication skills.
* Ability to work in a small, fast-paced team environment.
* Willingness to learn new skills.
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