Job Description
About Legend London:
Legend London is one of the UK's most exciting and fastest growing fashion brands that's on a mission to 10X in 5 years. We are currently scaling aggressively and we’re looking for a talented E-commerce & CRO Specialist. You’ll be the person who will maximise Legend’s revenue and profit per visitor.
If you’ve ever stared at a PDP and thought, “There’s £10K/month sitting in the bounce rate,” this is your role.
What You’ll Own
* Optimize the entire customer journey: Offers → homepage → collections → PDPs → cart → checkout
* Increase conversion rate, AOV, and retention through data-driven UX decisions
* Own the on-site testing roadmap (A/B tests, personalization, landing pages, upsells, bundles)
* Set up and analyze heatmaps, session recordings, and user flow tools (Hotjar, Lucky Orange, etc.)
* Collaborate with a performance team to align landing pages with ad campaigns
* Build pages using Shopify + CRO and Landing page tools
* Work with developers + creatives to ship high-converting tests fast
* Turn insights into systems: Build dashboards, test logs, and post-launch reviews
* Benchmark against top DTC brands weekly - steal what's working, ignore what isn't
Who You Are
* 3–5+ years in eCommerce + CRO (DTC brands, fashion a plus)
* Elite data Analyst, problem solver, and have exceptional reasoning skills and can spot and solve CR issues quickly
* Deep Shopify experience - you're fluent in the platform and its limitations
* Strong with Google Analytics, heatmaps, Intelligems, and data interpretation
* Know how to run structured A/B tests from hypothesis to result
* You love to find growth hacking opportunities
* You love offer testing
* Obsessed with UX, funnel psychology, and performance copy
* You don’t just test buttons, you optimize the entire customer journey
* You’re outcome-driven, fast-moving, and allergic to fluff
* You can own projects independently from idea → launch → iteration
Bonus Points If You...
* Have experience in a high-volume fashion brand
* Know custom HTML/CSS/Liquid
* Have worked with retention or LTV optimization
* Understand TikTok/Meta landing page congruence
* Have lifted conversion rate + AOV on multiple stores
* Love small, fast teams and full autonomy
What You’ll Get
* Competitive salary
* Ownership of a key growth lever inside a rapidly scaling brand
* Remote-first flexibility
* The chance to work across product, growth, creative, and brand
* An amazing culture of humility, respect, obsession with growth, continuous learning, and autonomy.
To Apply
Send us:
* Your CV
* A brief description showcasing - The biggest CRO wins you’ve driven and how you found the insight - Case studies, dashboards, or test logs you’re proud of.