JOIN OUR FAMILY
The Westin London City boasts an impressive riverside location and spectacular views over Londons historic River Thames. Overlooking Shakespeares Globe and the striking Tate Modern, our luxury spa hotel offers 225 guest rooms, suites and residences impeccably designed with the Westin Heavenly Bed, sleek bathrooms and free high-speed Wi-Fi. Guests are invited to indulge in an array of Westin services and amenities.
Our mission is To be the preeminent wellness brand in hospitality, empowering guests to regain control and enhance their well-being when they need it most, while traveling, ensuring they can be the best version of themselves.
At The Westin London City, our employees are at the heart of bringing our wellness mission to life. We empower you to enhance the guest experience and reach your full potential in roles you undertake with pride by providing an enriching and supportive work culture.
Join our team at The Westin London City and be part of crafting distinctive guest experiences, just moments from some of Londons most iconic landmarks.
A DAY IN THE LIFE OF A MARKETING AND COMMUNICATIONS MANAGERAT THE WESTIN LONDON CITY.
The Marketing & Communications Manager is a key member of the Commercial team, who is responsible for developing and executing strategic marketing initiatives that enhance brand awareness, drive revenue, and position The Westin London City & Residences as a premier wellness and luxury destination. Reporting to the Commercial Director, this role oversees all marketing efforts across digital, social media, PR, and partnerships, ensuring alignment with Westins brand standards and business objectives.
With a strong focus on promoting the hotels Food & Beverage offerings, spa experiences, and key guest touchpoints, this role drives consumer engagement through compelling campaigns and targeted marketing strategies. Success is measured by increased revenue, brand visibility, and the seamless integration of marketing efforts with sales initiatives.
What you'll be doing...
Reporting to the Commercial Director, you can expect your working day to include the following.
Marketing and Digital:
Develop and execute the hotels comprehensive marketing strategy, including marketing plans and budgets, ensuring alignment with business priorities in collaboration with the Commercial Director.
Establish and maintain strategic partnerships, actively contributing to demand generation strategy development.
Reconcile the marketing plan monthly, managing accruals and forecasts in coordination with the Commercial Director and the Head of Finance.
Lead and collaborate with Hotel Operations to conceptualise and implement property-level programming and activations in adherence to brand guidelines.
Serve as the hotels brand guardian, ensuring all marketing initiatives reflect the brands voice and positioning while executing continent-wide and brand-led campaigns.
Work closely with Revenue Management to develop and implement effective promotional strategies.
Develop and manage property email marketing campaigns, digital strategies across Marriott.com and third-party platforms, as well as paid media campaigns, ensuring proper execution and performance optimisation.
Support lead generation initiatives to drive business growth.
Analyse key performance reports, providing insights and strategic recommendations in consultation with the Commercial Director.
Manage relationships with internal and external partners, ensuring marketing deliverables support the hotels overall strategy.
Develop and implement an annual digital marketing plan to maximise revenue opportunities, leveraging third-party and local partnerships.
Monitor and optimize SEO performance in collaboration with the Marriott Digital Field Marketing (DFM) team, implementing updates as necessary to enhance online visibility.
Content Management
Develop and implement a cohesive messaging strategy that aligns with the hotels brand positioning and business objectives.
Oversee and maintain content across key digital platforms, including Marriott.com (via efast, MDS Client Community), OTAs, and third-party/group booking sites, ensuring accuracy, consistency, and brand alignment.
Manage the hotels photography assets, including search and pre-arrival images, as well as the online photo gallery, to enhance visual storytelling and guest engagement.
Create and optimize landing pages and Discovery Pages to enhance content visibility and improve the guest booking journey.
Oversee guest communication touchpoints, including confirmation emails and pre-arrival messaging, ensuring they provide a seamless and engaging guest experience.
Partnerships and Public Relations
Develop and execute strategic partnerships that support the hotels marketing objectives, including collaborations with local businesses, wellness brands, and event organizers to enhance guest experiences and drive revenue.
Cultivate and maintain strong relationships with key media contacts, influencers and industry stakeholders to increase brand visibility and secure high-quality media coverage.
Lead public relations initiatives, including crafting press releases, media kits, and key messaging to effectively communicate the hotels offerings and updates.
Coordinate media visits, press events, and influencer partnerships to showcase the hotels unique value propositions and generate positive coverage.
Leverage partnerships and PR opportunities to support promotional campaigns, brand activations, and seasonal marketing efforts.
Monitor and analyse media coverage, providing insights on the effectiveness of PR strategies and adjusting efforts as needed to maximise brand exposure.
Work closely with the Commercial Director to align public relations and partnership strategies with overall hotel goals and sales initiatives.
Oversees the management of the PR agency and handles the internal execution of PR events and promotional activities.
Outlet and Ancillary
Develop and execute marketing strategies to promote hotel outlets, including Food & Beverage, spa, and event spaces.
Drive awareness and revenue through targeted campaigns for both hotel guests and local customers.
Collaborate with operations teams to ensure seamless execution of promotions, seasonal offers, and special events.
Leverage partnerships and digital platforms to amplify outreach for ancillary services and experiences.
Social Media
Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and drive bookings.
Create and curate engaging content for key social media platforms, ensuring alignment with the hotels brand voice and business objectives.
Manage the hotels social media accounts, including daily posts and community engagement.
Collaborate with internal teams and influencers to amplify campaigns and generate buzz around special offers, events, and promotions.
Monitor social media performance, track key metrics, and adjust strategies to optimize engagement and reach.
Stay current with social media trends and platform updates to ensure the hotel remains innovative and competitive in the digital space.
WHAT WE NEED FROM YOU
We hire mostly on personality & potential but here are a few of our requirements...
To succeed in the role of Marketing and Communications Manager, you will need the following qualities and skills:
Strong understanding of integrated marketing strategies, including digital, print, and social media.
Experience in developing and executing marketing plans that align with business goals and drive revenue growth.
Knowledge of brand positioning and the ability to maintain consistency across all marketing channels.
Proficiency in creating and managing promotional campaigns, particularly in the Food & Beverage sector.
Expertise in website content management systems (CMS), SEO, and digital marketing tools.
Experience with social media strategy, content creation, and community management across multiple platforms.
Ability to analyse digital performance data and adjust strategies to optimise engagement and ROI.
Strong PR skills, including media relations, press release writing, and influencer collaboration.
Ability to build and maintain relationships with media, influencers, and industry stakeholders to enhance brand visibility.
Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
Strong editorial skills for reviewing and approving marketing materials and communications.
Ability to create engaging visual content in collaboration with designers, photographers, and videographers.
Ability to conduct competitive analysis and monitor industry trends to adjust marketing strategies accordingly.
Strong knowledge of the hospitality and luxury hotel industry, particularly in the wellness and F&B sectors.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools.
Ability to collaborate with cross-functional teams, including Sales, Revenue Management, and Hotel Operations.
Minimum 4 years experience in marketing and communications, preferably within the luxury hospitality, wellness, or related sectors.
2-year degree from an accredited university in Marketing and/or Public Relations is preferable.
WHAT WE OFFER
You will have access to a benefits package we believe truly works for our people and enhances our overall culture...
Staff accommodation rates across UK (Mariott & 4C Group Hotels)
Free meals on duty (saving your £1000 per year)
Additional holiday on your birthday!
Learning and development opportunities
Life Assurance Covers
Cycle to Work Scheme
Technology Scheme
Health Cash Plan (HSF)
Referral Bonus Scheme
Workplace pension scheme
Access to Employee Assistance Program (EAP) and Wellbeing Support
Eyecare vouchers
Private Medical Insurance
Continuous Learning & Development opportunities
Recognition Programme
Opportunity to attend Social events
EQUAL OPPORTUNITIES
4C Group and The Westin London City are an equal opportunity employer.
About 4C Group
4C Group is a global organisation that manages and develops properties and hotels in key business districts and leisure hot spots across the UK, Middle East, Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s. The groups mission is to operate sustainably, delight guests and investors, whilst striving to deliver a positive environmental and social impact within local communities.
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