Overview
Join to apply for the Conversion Lead role at Manchester Digital.
Purpose of the role: At EM Code we plan, design and build high performing digital products. Conversion leads are responsible for defining and running optimisation programmes for clients across the agency and supporting more junior team members to excel. You will be responsible for the continual improvement of our clients’ websites and apps by understanding clients' business models, determining where there are opportunities for digital improvement, and building and analysing research and testing programmes. You will be a senior member of our CRO team, mentoring and line managing more junior members. You’ll also support the head of experimentation on prepping for and attending pitches to bring new work into the team. You will be able to set up and analyse the results of AB/MV testing and personalisation programmes, work with UX Consultants and other disciplines to determine what qualitative and quantitative research activities are required, and work with UX, designers, developers, and content writers to define and plan test hypotheses through to production.
Responsibilities
* Understanding client business models – spotting opportunities for commercial optimisation and building test and insight plans.
* Testing – implement, manage, and analyse AB and MVT tests, and personalisation programmes, working with project managers, designers, UX consultants and developers to define hypotheses and ensure smooth design and production of tests.
* Client-centric – creating and maintaining good relationships with clients and supporting new business development and pitching.
* Service innovation – proactively develop Code’s conversion services and processes with other senior agency members.
* Leadership – lead and line manage more junior members of the discipline, helping them to improve their craft.
General Tasks
* Define and set digital KPIs for client websites/apps.
* Analyse and report on digital performance by performing analytics reviews and other data reviews.
* Set up AB/MV tests and personalisation programmes in testing software; analyse results.
* Collaborate with UX consultants to plan user research and UX testing activities as part of CRO programmes.
* Collaborate with designers, UX consultants and developers to define test hypotheses and to design and build tests.
* Plan project activities, estimate costs, and attend client meetings to present updates and recommendations.
* Support the conversion lead on new business pitches and proposals, helping to write responses and proposal documents, providing time estimates, and delivering pitch content.
* Contribute toward the development of CRO processes, guidelines, templates, and training.
* Line manage junior members of the discipline.
Requirements
Essential:
* Experience leading the CRO service, working closely with clients and directing other team members
* Proficient in customer experience analytics tools (e.g. Crazy Egg, Hotjar, etc)
* Proficient in planning and implementing personalisation, AB and MV testing programmes
* Proficient in common AB/MVT software (e.g. VWO, Convert, Optimizely)
* Proficient in defining objectives and KPIs on digital projects
* An understanding of marketing channels and traffic sources
* Proficient in Google Analytics/other analytics tools
* A good understanding of UX research and how to use it for your role
Desirable:
* An understanding of persuasion, usability, and information architecture
* Qualitative and quantitative user research techniques (user testing, depth interviews, tree testing, card sorting, surveys, etc)
* An understanding of JavaScript, HTML and CSS
Tools
You are aware of and have used a selection of the following performance-based tooling:
* Google Analytics / Adobe Analytics / etc.
* Usertesting.com / Lookback / etc.
* Qualaroo / Usabilla / etc.
* Hotjar / Fullstory / SessionCam / Clicktale / Decibel Insight / etc.
* Convert.com / SiteSpect / Optimizely / VWO / Qubit / Monetate / Adobe Target / etc.
* ResponseTap / Calltracks / Infinity
About EM Code
We are EM Code, formerly Code Computerlove. We are a Customer Experience, AI and Innovation Agency in Manchester. Since our inception in 1999, we have helped shape some of the UK’s leading brands and businesses with human-centred thinking, digital design excellence, and modern engineering practices. Our client base includes brands like the BBC, start-ups, and local organisations. We are part of EssenceMediacom North and reside at the WPP Manchester Campus. We collaborate with over 500 creatives and marketers, offering integrated solutions across communications, media, insights, customer experience, AI, and technology. We are an equal-opportunity employer and actively encourage applications from black and ethnic minority groups.
Benefits
The package: competitive salary up to £50k (dependent on experience) with a generous benefits package including pension, medical insurance, flexi-start, 25 days holiday rising to 30, paid social events, bike schemes, child care schemes, etc.
Additional benefits include:
* Make-Change Friday afternoon – dedicated self-improvement time
* Annual training budget of at least £500
* Medical insurance with eyecare and dental included
* Generous maternity and shared parental leave
* £25 per month wellbeing budget
* Corporate discounts with John Lewis and Made.com
* Flexible hours and flexible bank holidays
* Bike and rail pass scheme
* Your birthday off
Notes
We are an equal opportunities employer and are committed to promoting inclusivity and diversity. We actively encourage applications from black and ethnic minority groups.
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