Department: Marketing & Communications
Location: Gibraltar
The Content Creator will be responsible for producing high-quality, engaging, and commercially focused content across multiple platforms for Peninsula and for the CEOs’ wider portfolio of businesses. The role sits at the heart of storytelling for the group — translating complex, global, and often technical activity into compelling content that builds brand authority, supports commercial objectives, and strengthens the personal brands of senior leadership.
Main Responsibilities
* Create and edit high-quality content across visual media (short‑form video, photography, graphics).
* Support day‑to‑day content creation for Peninsula’s digital and social platforms, including LinkedIn and website updates.
* Produce tailored content for the CEOs’ other businesses and personal brand activity, ensuring each brand retains a distinct voice while aligning with overarching values and standards.
* Plan and manage content calendars across multiple brands, balancing reactive content with planned campaigns.
* Translate complex topics (e.g., global markets, shipping, energy, investment, sport, or entrepreneurship) into clear, engaging and accessible storytelling.
* Work closely with MarComms to capture insights, opinions and thought leadership through interviews, events and day‑to‑day engagement.
* Support internal communications through engaging storytelling, video updates and visual content.
* Ensure all content is on‑brand, accurate, and aligned with corporate messaging and reputational priorities.
* Monitor performance of content across platforms and adapt output based on engagement and insight with the wider Marketing Team.
* Support major campaigns, announcements and events with creative content assets.
* Manage external suppliers where required (videographers, designers, photographers).
Qualifications
Essential
* Proven experience as a Content Creator, Content Executive, Digital Content Producer or similar role.
* Strong writing and editing skills with the ability to adapt tone for different audiences and brands.
* Experience creating content across social media, websites and digital channels.
* Video filming and editing capability (short‑form, social‑first content).
* Strong visual awareness and an eye for quality and consistency.
* Ability to manage multiple brands and priorities simultaneously.
* Confidence working with senior stakeholders and translating their ideas into engaging content.
* Highly organised with excellent attention to detail.
Technical Skills
* Adobe InDesign
* Adobe Illustrator
* Adobe Photoshop
* Adobe Premiere Pro
Basic Understanding
* Motion / video editing workflows (After Effects or motion graphics).
* Social media formats and specs.
* Content optimisation for digital platforms.
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