Princess Motor Yacht Sales is the world's largest dealer and distributor of the Princess brand of luxury motor yachts from 39ft – 95ft. Alongside Argo Yachting, a dealer for Galeon Yachts, Pardo Yachts, Saxdor and Greenline Yachts, we are an expanding, fast-paced business, with a desire to take our digital marketing to the next level.
We are seeking a highly skilled digital marketing and content specialist who can help us bring the yacht ownership dream to life, through planning, creating and managing the content for our email, social media platforms, email marketing and other digital channels.
This is a hands-on role in which you will be responsible for building, creating and scheduling content across our key digital channels in order to drive engagement, and optimise customer lifecycle journeys.
You need a flair for writing and a desire to work within the exciting marine leisure environment, where you can stretch your creative wings.
With a strong work ethic, the successful candidate will be able to demonstrate previous experience in creating fresh new content, be well versed in social media content creation and advertising and be able to demonstrate your creative flair in designing and producing marketing emails.
Reporting to the Group Marketing Manager, this role will suit someone who has a solid background in digital marketing an interest in yachts and yachting, or if not, experience in luxury retail, and is ready to take the next step.
To assist the Group Marketing Manager in promoting all products and services to ensure maximum exposure and coverage across all digital channels. To be responsible for planning, content creation, measurement and delivery across all of the company's digital channels.
* Develop and implement an overall digital and social media content plan in line with business and departmental objectives.
* Using your creative skills, write, design, manage and deliver a weekly schedule of marketing emails, using your analytical skills to measure and improve open and click through rates.
* Plan and build automated journeys, such as welcome emails, follow-ups after purchase, and reactivation emails.
* Working with colleagues from around the business, curate, create, and manage high-quality, on-brand social media content tailored for different platforms (LinkedIn, Instagram, Facebook, X and Pinterest)
* Develop and manage a yearly content calendar which includes a mix of evergreen and campaign-driven content to support marketing and business objectives.
* Create visually engaging and impactful posts through the use of design and video content creation.
* Leverage industry news, manufacturer developments and product launches and competitor analysis to stay ahead in content innovation.
* Monitor and report on social performance, using your knowledge of social media algorithms to maximise user engagement.
* Actively engage with follows, respond to comments/messages and foster vibrant online community.
* Design and execute digital advertising campaigns focused on lead generation and customer acquisition.
* Support the Group Marketing Manager, and Marketing Executive in developing high quality creative content for the company's website – in-line with SEO objectives.
* Evaluate the success of all digital marketing activities and make any necessary improvements, utilising tools such as Meta Business Suite and Google Analytics
* Consult with external agencies, designers and artwork providers as required.
* Monitor financial expenditure to ensure adherence to budget.
* Ensure all Health and Safety, and internal safety procedures are adhered to.
Requirements
* Proven hands on experience in social media management with a strong portfolio showcasing successful campaigns.
* Excellent written and verbal communication skills, with a keen eye for detail.
* Proficiency in using social media management tools and analytics platforms.
* Strong understanding of various social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
* Ability to work collaboratively within a team while also being self-motivated and able to manage multiple projects simultaneously.
* A creative mindset with the ability to think outside the box when developing content ideas.
* Knowledge of SEO principles is an advantage but not essential. If you are passionate about social media and eager to make an impact in a fast-paced environment, we encourage you to apply for this exciting opportunity
Job Type: Full-time
Pay: £32,000.00-£35,000.00 per year
Benefits:
* Company pension
* Health & wellbeing programme
* On-site parking
Ability to commute/relocate:
* Warwick CV34 6RT: reliably commute or plan to relocate before starting work (required)
Application question(s):
* Do You Have A Car
Experience:
* Digital Marketing: 5 years (required)
Licence/Certification:
* Driving Licence (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person