Hybrid | UK (2 days in office in Milton Keynes)
Our client is expanding its marketing capability as part of an ambitious growth journey across SaaS, reward consultancy and insurance solutions. With strong commercial momentum and a clear appetite for smarter, data‑led marketing, this is a pivotal hire designed to elevate digital acquisition, CRM performance and measurable pipeline impact. You’ll join a business that values precision, accountability and innovation — where marketing performance is directly connected to revenue outcomes and strategic growth.
The B2B Digital Demand Generation Manager will lead performance‑driven digital strategy across paid media, CRM, lifecycle marketing and conversion optimisation, ensuring marketing investment translates into qualified pipeline and commercial return.
Role Highlights
The Digital Demand Generation Manager will:
* Lead multi‑channel B2B acquisition campaigns to grow MQLs and SQLs
* Own CRM and automation strategy across HubSpot and Salesforce
* Optimise paid media across Google Ads, Microsoft Advertising and LinkedIn
* Drive CRO initiatives to improve funnel and landing page performance
* Align closely with Sales to strengthen qualification and pipeline velocity
You Will Need
The Digital Demand Generation Manager will bring:
* Proven B2B demand generation success with measurable pipeline growth
* Strong performance marketing expertise and budget accountability
* Advanced CRM and email automation capability
* Experience managing digital and SEO agency partners
* A commercially minded, data‑first approach to decision‑making
Why You’ll Love It
The Digital Demand Generation Manager will benefit from:
* High‑impact role with direct influence on revenue performance
* Budget ownership and freedom to optimise spend strategicallyExposure across SaaS and regulated financial propositions
* Close collaboration with senior marketing and commercial leaders
* Hybrid working model with flexibility built in
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