Strategic Marketing Leader
Objective of the role: As Marketing Director, you will take ownership of strategic and operational marketing for the UK. By adapting to the global brand vision, you will be responsible for driving brand awareness and market growth through data‑driven insights, consumer trends, and competitive analysis. With a focus on Digital, you will lead across all consumer‑facing channels and will work in strong, strategic partnership with the General Manager. As the leader of the Marketing team, you will be a strong relationship builder with excellent communication skills and foster cross‑functional working partnerships with local, international and global colleagues to deliver the business objectives. Work closely with the global integrator to customise brand strategy for the UK market.
Responsibilities
* With a 360 approach lead a comprehensive UK marketing strategy aligned with business objectives.
* Drive the planning, execution and optimisation of integrated marketing campaigns across digital, social, traditional and experiential channels.
* Shape NPD launch activations aligning with both industry standards and business objectives.
* P&L responsibility for marketing budgets, lead the planning and phasing process. Ensure effective allocation of resources and maximise ROI.
* Optimise data and performance tracking – KPIs, ROI, consumer insights and competitive intelligence.
* Collaborate with the local commercial team to develop and implement strategies that drive sell‑out by maximising sell‑in opportunities, contributing to overall business growth.
Retail Excellence
* Drive digital excellence in how we bring our brands and brand activities to market across all channels, including retail.
* Lead the Visual Merchandising team to ensure activations deliver impact at point of sale and support the delivery of retail sales objectives.
* Raise brand awareness, accelerate conversion and consideration, and create memorable brand moments.
Communications
* Lead the UK communications strategy to support the building of brand awareness, consumer engagement and relevancy within the local market, with clear objectives and KPIs.
* Build a strong working relationship with global partners to foster creative thinking, support consistency in strategy and synergy in execution.
Trade Marketing Strategy
* Oversee the planning and delivery of retailer marketing plans across the market.
* Cultivate and support relationships with key retail partners, ensuring cohesive brand messaging and activation across all channels.
* Set objectives and KPIs for campaigns; review post‑campaign results to ensure strategy evolves and business goals are delivered. Shape category objectives and strategies, develop growth plans for hero categories and SKUs as well as the integration of NPD.
* Lead NPD forecasting in partnership with demand planning and commercial teams.
* Maintain and share competitor and trend awareness in the market.
* Partner with Demand Planning to build and maintain an annual category‑level retail forecast, adjusting as needed to ensure alignment and achievement of the overall UK sales target.
Team Centric
* Lead, mentor and manage a dedicated marketing, communications and VM team to ensure the effective execution of business objectives and KPIs.
* Focus on cross‑functional, regional and global collaboration, driving the planning, approval and follow‑up of key projects to gain alignment from all key internal and external stakeholders.
* Support the delivery of the Orveon culture and business values.
* Agile and resourceful – able to identify and act on new, high‑value opportunities.
* Strong cross‑functional influence and stakeholder management.
* Strategic thinker and clear communicator with vision.
* Experience in start‑up or high‑growth environments; comfortable navigating ambiguity.
* Proven track record in leading Retail Excellence with a modern omni‑channel approach.
* A strong understanding of the UK beauty market, with experience working with digital, social, open‑sell, retailer.com and department store retail environments.
* An inspiring team leader with a proven track record in leading a high‑performance team through coaching, mentoring and leadership.
* Proven success in managing integrated marketing campaigns with clear KPIs and post‑campaign analysis.
* Strong expertise in media planning and strategy, with a focus on maximising brand visibility and engagement.
* Degree in Marketing, Business, or a related field.
* 7‑10 years marketing experience with demonstrated leadership roles in beauty or FMCG sectors.
What Orveon Offers You
You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and foster growth. We're a human‑sized company, so your work will have a big impact on the organisation. We invest in the well‑being of our Orveoners – both personally and professionally – and provide tailored benefits to support all of you, such as:
* Hybrid First model – Flexibility to work remotely or in‑office, balancing virtual and face‑to‑face interactions. Minimum 3 days per week in the office.
* Work From Anywhere – Freedom to work three (6) weeks annually from the location of your choice.
* Complimentary products – Free and discounted products on new releases and fan‑favorites.
* Professional development – Exposure to senior leadership, learning and development programmes, and career advancement opportunities.
* Community engagement – Volunteer opportunities in the communities in which we live and work.
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