Join Q+A as Trade Marketing Manager
Q+A is experiencing an exciting period of rapid growth as we gain widespread market recognition and evolve into a mid-tier player in the global cosmetics industry. This success is driven by a focus on expanding into new geographies and giving close attention to our retail accounts.
At Q+A, we know that an experienced Trade Marketing Manager is the critical link between our sales and brand teams. This role ensures the brand captivates the market and our trade partners worldwide through best-in-class point-of-sale materials, razor-sharp retailer support, and commercially driven campaigns.
Your Role:
Reporting to the Marketing Manager, you’ll lead the trade marketing strategy, acting as the pivotal bridge between our sales and marketing functions across the UK and global markets.
Your Responsibilities:
* Lead the planning and execution of trade marketing campaigns to support the sales team, driving visibility, growth, and customer engagement across all channels.
* Develop and own the annual trade marketing plan, tailoring activity by channel, retailer, and market to maximise performance.
* Collaborate closely with the Marketing Manager to align the B2B and B2C marketing calendars for seamless campaign activation.
* Work with the creative team to efficiently fulfil retailer and distributor marketing requests, maintaining strong attention to detail and coherence with our brand image and values.
* Deliver impactful brand and NPD activations for retailers, including high-quality training materials, bespoke assets, and in-store or digital content.
* Coordinate and execute trade events, including industry trade shows and retailer activations that elevate brand presence.
* Create clear and actionable trade marketing briefs for the creative team, translating commercial objectives into effective campaign outputs.
* Act as a brand ambassador during key customer meetings alongside the sales team, supporting relationship building and business growth.
* Deliver product education and training for key retailers and distributors, in-person and virtually.
Your Toolbox:
* Trade marketing experience: Proven experience within trade marketing, ideally within beauty, FMCG, or a related consumer goods sector.
* Project management: Exceptional organisational skills with the ability to manage multiple activations, deadlines, and stakeholders simultaneously.
* Commercial mindset: Experience managing trade budgets, tracking ROI, and reporting on campaign performance.
* Communication: Clear and confident communicator, able to collaborate across sales, marketing, and creative teams, as well as with external partners.
* Briefing skills: Ability to translate commercial objectives into clear, concise, and actionable briefs for the creative team.
* Industry knowledge: A genuine interest in beauty and retail trends, with the instinct to spot opportunities and share insights across the business.
Deliverables:
* Effective management and allocation of trade marketing budgets in liaison with the sales team, ensuring return on investment.
* Strong end-to-end project management of all in-store and digital trade requests, maintaining alignment across key stakeholders.
* Delivery of best-in-class trade activations on time and in line with brand standards.
* Clear reporting and evaluation of campaign performance to inform future investment.
If you’re ready to shape how our brands show up across global retail and beyond, we invite you to apply for the Trade Marketing Manager position at Q+A.
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