Job Description
Head of Marketing Insight & Analytics
Gateshead
£50,000 - £60,000
Hybrid Working
An exciting opportunity has came up with a leading automotive dealership group, they are looking for a Head of Marketing Insights & Analytics to join them and oversee the Marketing Insight & Analytics team.
Role
As the Head of Marketing Insight & Analytics you will play a critical role of leading the marketing insight & analytics strategy, development and delivery to drive data-led optimisation of marketing performance.
Key Responsibilities:
* Provide leadership and development for a team.
* Lead high impact improvement projects using analytical and technical experience.
* Provide analytics expertise to our digital marketing team.
* Lead, design & develop actionable insight on marketing campaigns, channels and promotions.
* Lead and design attribution models to be used for performance insight and CRO.
* Lead Digital marketing analytics development and governance.
* Strategic review and development of MarTech analytics to deliver our marketing objectives.
* Ownership and development of Google Tag Manager and the tracking tags & pixels within the container which sit across our front-end web sites.
* Ownership and development of web call tracking processes and insight.
* Design & lead development of data models, data automation systems & dashboards.
* Lead analytical insight development to improve marketing Sales, Aftersales and Ecommerce performance – cost effectiveness and volume of qualified leads.
Requirements:
* You will have extensive Marketing Analytics experience at an analyst and managerial level for an online retailer or ecommerce business.
* You are highly adept at designing and developing complex marketing data models to present to senior management with clear actionable insight.
* You have the passion and personal drive to lead effectively and drive improvements in a fast-moving ambitious business.
* You will be an excellent communicator at all levels of the business with the ability to influence and drive change.
If you are interested in the Head of Marketing Insight & Analytics role, please click ‘Apply Now’ and a member of our team will be in touch.
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